The 8 Best Free Flowchart Templates (+ Examples)

Once upon a time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. Lately, I’ve been using flowcharts to organize an instructional book on floral design. Today, I’ll be exploring flowcharts as they pertain to the business sector.

woman at computer using flowchart template

ادامه خواندن The 8 Best Free Flowchart Templates (+ Examples)

The 13 Best Free Graphic Design Software for Marketers and Beginners

When it comes to website success, what you see is what you get. If the budget is tight or non-existent, free graphic design software can make a real impact on how you present yourself in digital spaces.

woman at computer using graphic design software

As an admittedly lousy product photographer, please believe me when I say that graphic design software is a key reason my small businesses still exist. It’s been a while since I needed to make anything new, but I’m still paying monthly fees for the software I built my visual assets with.

Take HubSpot's free Graphic Design course to learn the fundamentals of graphic  design.

I hope you’ll join me on this new exploration — I’m trying out different free graphic design software suites so I can say from experience which I find to be the best. Hopefully I’ll find free software that works well for me so I can ditch the fees while also demonstrating some software that could fit your needs as well.≠

Table of Contents

Why fuss with learning graphic design software?

Answer: Visuals are critical to attracting customers, clients, and potential investors. Recent research found that it takes just 2.6 seconds for users’ eyes to focus on a specific area of your website.

Then, it takes 0.05 seconds for visitors to form a general first impression of your site. This means you have just one opportunity to change their minds or reinforce this impression — and it all happens in the first three seconds of arrival.

While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through search engine results.

So it really is important to create webpages that are both aesthetically appealing and contextually relevant.

For larger businesses, this often means hiring dedicated graphic designers to develop eye-catching designs and deploy them consistently across web pages, social channels, and various forms of physical advertising.

But what if SMB budgets don’t support this type of spending? This is where free graphic design software can meaningfully support your success.

What is the best free graphic design software?

Businesses and designers vary, and so do their needs. Unfortunately, I cannot just pluck an informed answer out of the void. You’ll have to start with a little research to figure out what you need from design software.

If your research turns up a specific problem — your images aren’t compelling, your text is hard to read, or your color scheme hurts the eyes — you’ll be closer to a solution best fit to your unique issue.

Next, while just about any free graphic design software offers the ability to customize the look and feel of your site without breaking the bank, it’s tricky to tell which one will be the most efficient for you.

More specifically, the one left holding the bag on such a project. Two broad factors impact this outcome: your current skill with graphics and your use case.

Does the design software match your abilities?

The best-fit software is the one that has tools which meet you at your current graphical ability.

For example, if you have no experience with graphic tools, look for a solution that’s simple, streamlined, and does most of the work behind-the-scenes.

If you have a graphic design background or natural inclination, tools with more robust customization and control may be a better fit.

Does the software suit your potential use case?

If you’re planning to revamp your entire site with new colors, images, logos, and menus, you’ll need an in-depth solution that provides this level of control.

On the other hand, if you’re starting small with minor changes to your color scheme or image quality, a deep level of granular adjustment isn’t necessary and can feel overwhelming.

So which software tool is the best fit for your business’s use case and your skill level? I’m going to help you narrow that down as I test several on the market.

How I Tested the Best Free Design Software

I want to offer you actionable insights, and there are several common design projects that businesses regularly need done. I’ll tackle them with each design suite to see what works well and what could be better.

Here’s what I’m looking for:

  • Logo design
  • Ease of element manipulation
  • Social media post creation
  • Templates for physical advertising like business cards and mailers

To do this, I’ll be working with one of my own business identities — Threadcraftian — because I already have a collection of assets to plug and play with.

My son and I make pet bandanas in fun prints, so it’s nothing complicated, should be easy to follow, and we’ll get to work with animal images to keep things light.

Free Design Software: Features to Look For

Any graphic design software should have certain features that you will need at some point in your design journey.

If the ones I’m investigating don’t have these, I’ll feel like they are behind the times and we can find something better.

You may end up having to pay for some of these features, but I’m hoping to find at least one suite of tools that can do them all for free.

Feature 1: Flexibility of File Type and Size

In my experience, if you bring in a vector image, it should be able to leave as any file type. If you bring in a PNG, it should be able to leave as a JPEG.

If you bring in a large image, you should be able to shrink it without losing quality. If you bring in a small image, it might warn you that blowing it up could result in losing image quality.

Feature 2: Background Eraser

Having a reliable background eraser where you don’t have to awkwardly outline things with your finger on a mouse pad is a must.

People who do graphic design for a living typically have a screen/pad and stylus solution for this. If you’re just trying to get something done for your business on a budget, though, we need to make sure it’s still going to be easy.

Feature 3: Templates

The more templates the better. Saving time by finding something close to what you want and making changes to it can be a huge time saver.

They should, of course, also have a way to start from scratch if you’re just not seeing anything like what you’re trying to accomplish.

Feature 4: Social Post Creation … Maybe Even Scheduling?

I would love to see interactivity between the design software and social platforms, even if it’s through an app you add to the design software.

What I don’t want to do is the gymnastics of creating and saving the image in one program … then going to a social platform to upload the image there, do your SEO work, then schedule.

Having to do that again for every social platform you’re present in? That’s a hot mess.

Picking the Right Platform for Graphic Design

Most of the design suites I use on this list are available on multiple platforms — such as PC, Mac, and mobile — but is there a distinct advantage to selecting one platform over the other?

For beginners, opting for PC might be your best choice. While Macs remain a powerhouse for graphic design, their user interface (UI) is less intuitive than their PC and mobile counterparts. This presents a learning curve you likely don’t need if you’re just getting started with graphic design.

The real answer is: It truly depends entirely on your needs.

  • For graphic design professionals, Mac-based solutions may be preferable for their focus on function over form.
  • Social media marketers who focus their entire line of work on mobile marketing may need to be able to work efficiently on mobile.
  • Small business owners like me who need it to be user-friendly and intuitive? I’ll use this old PC until it disintegrates because it has never let me down.

The Best Free Graphic Design Software for Marketers and Beginners

1. DesignWizard

Platform: Windows

best free design software, designwizard graphic design software

Image Source

DesignWizard ranks among the best free graphic design software for beginners. The tool offers a large database of images along with a host of free templates (over 10,000), plus a simple, easy-to-use interface.

While you can also quickly create custom templates, DesignWizard excels as a front-line, free graphic design tool for beginners.

Testing It Out

Signing up was super simple, but I got snagged on email verification to activate the account. No email came. Five minutes later I hit their “Resend” option and then the verification email showed up in under 10 seconds. Onward!

The interface is very simple, as promised. Three buttons, a search bar, and a slider of project types with an option to start from scratch with an image size of your choosing. The template search bar was top and center, so I did that first.

I tried searching for various social post templates, but the only applicable result was “Instagram Image.” Not great.

Screenshot of free design software designwizard, searching for social media template

The slider of project types shows that they do have templates for Facebook ads, Twitter Post (this is after the name change to X), LinkedIn Post, etc. That’s a little better.

The left sidebar has a Template button, so I clicked that. Here it’s easy to browse by category. Now I’m seeing the huge range of templates. I wonder why the search bar was so ineffective?

Screenshot of free design software designwizard, social media template results

I try the search bar on the template page for logos.

Almost everything here has a little crown in the corner indicating that you can only access it if you upgrade to the paid version, so I grab the first free thing I can find: a text logo for a barber shop.

Screenshot of free design software designwizard, social media text graphic

The first thing I need is an image, so I click on “Elements” and choose “Graphics,” and then search for “Pet.” I find a cute, stylish dog that will work for Threadcraftian.

I change the background color to teal, then a nice apricot that I think complements the teal sunglasses and bowtie better. There are no rulers I can see, but I toggle the “Snap”option at the bottom to find the center of the design.

Screenshot of free design software designwizard, using design features

As for text, I head to the top toolbar to change the fonts, typefaces, typography, lettering (whatever you want to call them — no judgment here).

I love that they show the selected word “Threadcraftian” in each font — it’s super easy to visualize your word instead of having to select each font individually to see how your text looks.

Each element moves as a unit, it’s easy to shrink or expand, and there’s a free-floating dot at the top to turn your element, too. It’s kind of slow-moving, which I find a bit frustrating.

It does offer flexibility of resizing. You can easily change your design to the optimal size for each social platform you choose. I changed mine from an Instagram image to a Facebook post.

After you save your design (the little floppy disk icon on top right), you hit the “Share” icon (three dots connected by a line) and can choose between PNG, JPEG, and MP4 — the important basics.

Screenshot of free design software designwizard, using design features

Lastly, background erasure. I go to upload an image of my own to see if I can take out the background. Oh, here’s the price barrier at last. I can’t upload my own assets for free; I can only use their tools to create something.

This is a ، if you’ve already created logos and branded imagery or a special typeface for your business.

I was not able to find a background eraser even for their own photos.

However, you are able to change the background to be see-through so you can, for example, print just the design elements without having to print a background, which would be ideal for clear stickers or labels.

Screenshot of free design software designwizard, using design features

Despite an easy-to-use interface and no upfront costs, it’s worth noting that most of the more powerful options in DesignWizard are only available in its for-pay version at $9.99/month.

This software is fine for when you need to whip something up real quick, but not great if you want to make adjustments to existing assets. Also, there’s no social posting scheduler. The search continues.

2. Canva

Platforms: Windows, Mac, Android, iOS

Whether you’re looking to create an ebook, infographic, business card, or email header, Canva has a template to simplify your process.

The free web design tool, developed by non-designers, offers professional, easy-to-customize templates for just about any design need you can think of. Like logos, which you can then add to website banners.

Screenshot of Threadcraftian design made in free design software canva

Testing It Out

Truth: I used Canva to create everything I have for Threadcraftian. I found it to be incredibly intuitive, it works smoothly, and there are bajillions of elements to choose from. The drawback? I needed to invest in the paid version as I skilled up.

The bright side is that for just $15/month, I can do everything I’ve ever needed to.

While Canva’s free version is great for new designers working with templates, you can access more complex tools and features — such as the all-important background eraser, resize functions, and team sharing — in the paid version.

But hopefully by this article’s end, we’ll be able to sniff out one of the more advanced free graphic design softwares that can do things as complicated as the business cards I wanted to make.

Screenshot of Threadcraftian business card design made in free design software canva

One of the downsides of Canva is that it’s used so frequently, and by so many, that people have started recognizing the pre-made templates and elements. There are folks out there who can see a Canva design a mile away.

That’s not a unique problem, though, in web design — experienced designers can look at just about any website and tell you if it was made from scratch or if it’s a familiar template from various no-or-low-code website builders.

Have you seen these popular Canva elements around? I see them everywhere. I still love them.

The thing is, this is not a problem unique to web design, so I don’t think it’s worth any worry if you like using Canva. I was a florist for over ten years and can see popular arrangements from a mile away.

Photo of popular floral design by teleflora

This one is called Morning Melody and it’s by Teleflora. I’ve made it a million times. It still sells like crazy because it’s still cute and affordable. In the same way, your designs in Canva will still work if they look good.

3. Lunacy

Platforms: PC, Mac, Linux

Screenshot of free design software Lunacy

Note: Lunacy was the only software on this list that I couldn’t work with directly.

This one looks pretty amazing. Lunacy is a graphic design software specializing in vector graphics editing. It’s absolutely free.

There are no hidden charges, ads, or locked features, making it a powerful and accessible solution for all kinds of designers. It has a special focus on helping beginner UI/UX designers who can’t afford a subscription to expensive graphic design apps like Photoshop.

Even though it’s geared toward beginner graphic designers, Lunacy has a wide range of highly useful tools that provide in-depth and advanced features including a ready-to-use UI kit, placeholder text generator, pen, eyedropper tools, and a whole lot more.

It’s advertised as being fantastic for teams. You can easily share a document with up to 100 teammates and edit it together, comment on others’ work, and get feedback — all in real time. You can also put all of your assets on the cloud, safely and securely, so teams can access various branded elements easily.

If you’re a larger company, you can also opt to keep all of the work on your own secure servers/networks, which they call “Bunker Mode.” This makes Lunacy a strong collaboration tool for graphic design teams and group projects, even with a remote workforce.

But wait, there’s more. Whether you use Windows, Mac, or Linux doesn’t matter, they’ve got you covered. They have native integration with several other software suites, and then apps as well to widen the range of what you can do between programs.

What I love most about this, before I even really get into it, is that the company itself is listening to the people. They welcome input and ideas in an open development model which has given them advantages such as suite translation into 23+ languages.

They have a backlog of features that people have asked for that they constantly work on. You can even vote on features you want or need to get them closer to the top of the backlog for development. This means that Lunacy is living and growing and has every opportunity to get even better with time.

Testing It Out

Now, let’s get it. First you register, then you come back to the main page and choose an operating system and follow the link to the store for your OS.

Download it and choose the “Pin it to Start” so you know where to find it from then on. It offers up a tutorial to click through if you’re new, otherwise it looks a lot like Photoshop.

Oh, hold on. Oh, no — no matter how I move the mouse the whole canvas moves with it. I’ll try some work-arounds. No progress.

I’m closing the Tutorial tab. This brings me to what looks like a very manageable home page. I log in with my credentials from when I registered.

I try to open a new document and … the canvas is still stuck to my mouse movement. I’m looking up fixes, but the Lunacy FAQ and Forum don’t seem to have anything about it. To the internet!

It seems this same issue has happened in Adobe and some other design software as well. The recommendation is to try Alt+V. When I do this, it changes the hand to a pointer but the pointer is still stuck to my mouse movement.

Space bar freezes the canvas in place and changes the hand from open to closed, or closed to open — but it’s still stuck.

I am devastated that this isn’t working for me, because it sounds awesome. I’ve spent over an hour trying to figure this out, and we have lots more software to cover. Live in a world of hope with me and give Lunacy a try, because if it does what it says it can, it deserves a spot on this list.

4. Paint 3D

Platform: Windows

Screenshot of free design software Paint 3D

The classic Microsoft design tool is back, free, and updated to deliver more functionality. While it can’t compete with the more robust design tools on our list, Paint 3D comes with eight realistic textures, 2D cutout creation, and a host of 3D elements to choose from along with tools and effects.

If you’re a beginner looking for an easy entry point into graphic design, Paint 3D is a place to start. There’s almost no learning curve, and since it’s made by Microsoft, the tool naturally works well on all Windows 10 devices. I decided to use their 3D library rather than something for Threadcraftian this time.

Screenshot of free design software Paint 3D, selecting project

Testing It Out

I said there’s “almost” no learning curve because some of the tools are not intuitive to me.

It took me a few minutes to see that “Selec”is used to outline a space to add an element to the canvas, but once the element is there you just click on it to move it — you don’t draw an outline around it to select it to then move it.

Screenshot of free design software Paint 3D, design project

To try it for yourself, follow the link above, download the installer, open the program, and choose to open a new file or open one you already have. There’s not a whole lot, so you can play with pretty much everything it has to offer within an hour to decide if this is enough design software for you.

Screenshot of free design software Paint 3D, design features

For me, the best feature here is the super easy “History” recording. There’s a toggle for “StartRecording” — then you drag the slider and see the history of your piece playing out, then toggle the recording back off and it has made an MP4 video walkthrough of the work you’ve done.

5. Adobe Spark

Platforms: Windows, Mac, Android, iOS

Adobe Spark is a free alternative to the company’s popular, for-pay Adobe Illustrator. While it’s not nearly as full-featured, it does support integration with other Adobe products.

It’s easy to use, and it comes with a host of free templates. If you’re looking to quickly create posters or videos for ad campaigns, Spark is a great choice.

Testing It Out

To test it for myself, I’m signing up and it’s asking a handful of questions to get things started on the right foot and collect some consumer data from you — that’s usually the real price for free things.

I’m here to design for a business, I’m in Marketing, I want to work with logos and social media content, and … I like their organic and minimalist styles. Let’s go!

Screenshot of free design software Adobe Spark software

Yes, this has a free, built-in social scheduler. I knew we’d find one eventually.

On the homepage, you can see in the left-hand navigation that there’s a little crown icon that indicates features you’ll need to upgrade to Premium to use.

But this suite gives us free logo templates and a free background remover. I’m going to walk you through using a template to create and then schedule a social post — in this case on Pinterest.

I’m clicking the “Schedule”icon on the left sidebar, and then the “Manage Connections” button in the top right corner.

They let you connect a selection of major social channels at no cost, but for certain ones like SnapChat and YouTube you’ll need to upgrade to Premium. But today I’m just connecting my Instagram and Pinterest accounts.

It’s quick and easy.

Screenshot of connecting social accounts to Adobe Spark

Okay, now that our channels are set, I’m heading back to “Home” and typing Pinterest templates into the top search bar. Sooo, there’s over 20,000. Awesome.

Screenshot of Pinterest templates on Adobe Spark

Okay, I found one that makes me happy and fits the Threadcraftian brand. I can see right off the bat on the left that I can erase the background of whatever image I have selected for free.

If you guys could see me right now, you’d find me grinning with fingers templed like a villain. I make a few changes with the super intuitive design features and we go from GRWM to GRWP:

Screenshot of Pinterest graphic I created on Spark

Then there’s a bright blue “Share”button at top right. I click that and choose “Schedule Post.” I choose my social channel (in this case, Pinterest), fill my fields with SEO-optimized content, and then choose the date I want this post to go live.

Screenshot of Adobe Spark social media scheduling calendar

You can review your scheduled posts, edit them, and even just drag and drop the post from one day to another. This is amazing.

I played with making logos and that’s the same as making adjustments to the Pinterest template: easy.

What I would say is that their catalog of elements is not as developed as Canva’s, and I was not able to locate frames that allow you to drag and drop an image inside of them, which I have found handy in the past. Here’s a quick logo.

Screenshot of Adobe Spark logo creation

The last thing I want to check is how easy resizing is. And the answer is … it’s a Premium feature.

The size you start with is what you stay with, so if you need to control that more closely — or if you were hoping to make one design and hit a few buttons to change it to every ideal size for your social channels — you’ll need to pay for that.

I definitely think this is a very powerful and user-friendly design suite. It’s a great starting point for beginners that won’t feel overwhelming, but it’s less useful for more in-depth projects or for experienced designers unless you start paying for features.

The good news is that Spark is available for both web and mobile, meaning you can design anywhere, anytime. Plus, collaboration is one of the free features — you just send an invitation to work on the same design together simultaneously. AI generative fill is also a free option up to 25 credits per month.

6. Krita

Platforms: Windows, Mac, Android, Linux

best free design software, krita professional painting program

Image Source

Krita is a free, open-source painting program made by artists, for artists. Ongoing development of this tool depends on donations and is driven by the needs of the designer community at large.

It’s no surprise, then, that Krita includes a customizable user interface, feature-rich toolset, and a comprehensive resource manager.

Testing It Out

Yep, this is way beyond my ability. Visual arts skills are hard enough when holding a paintbrush — and I don’t even have a graphics pad/stylus. It’s just me and my laptop trackpad against the world, and the world is clearly winning.

best free design software krita, my attempt at using paintbrush feature

This program requires training and/or lengthy study akin to Photoshop. This is actually a bit less intuitive than Photoshop for me.

I was able to locate some templates when opening a new file, and ended up on a comic book page. It clearly has a million tools and features, and every menu opens up at least a dozen more options. It has an animation studio function too.

It’s overwhelming in my hands, but clearly an amazing free suite of tools for someone who knows Photoshop.

For businesses looking to boost their graphic design impact without investing in expensive programs, Krita is a great tool — if they have the help of an experienced designer.

For companies in need of simple, streamlined solutions, other software on this list offers a better fit.

7. Corel Vector (previously Gravit Designer)

Platforms: PC, Mac, Chrome OS, Linux

best free design software, corel vector free trial

Image Source

Corel Vector (which used to be called Gravit Designer) is a vector design application created by the makers of Corel Draw.

With a host of tools for creating vector art and a self-adjusting interface, Gravit earns its place among the best free graphic design software for Mac and Windows — the tool is also available for ChromeOS and Linux.

While I don’t technically consider this to be free software, when you sign up for a free trial of Corel Vector, you automatically get access to “Pro” features for the duration of the trial.

This includes the ability to work offline and see version history. However, you lose these features when your trial is up unless you’re willing to pay for a subscription.

Testing It Out

I’m starting on a blank page, and I can tell you immediately that if you’ve never worked with Corel before, you are going to have a harder time with this than other free software.

Around half of the buttons are missing mouseover text, so I have no idea what these icons mean or do. I had to overcome a mental barrier, conjure up my inner Rambo, and just click all the buttons to get to here:

best free design software corel vector, playing around with image library

Hmm. This software doesn’t feel natural to me. It has a two-column setup with more granular controls like a good from-scratch designer needs.

It isn’t easy for me to figure out how to bring my own images in. It appears to have some of the functionality of Canva, with libraries of icons, shapes, and images to choose from — like this handsome pup.

The thing is, it’s nowhere near as intuitive as Canva or Adobe Spark, and it’s also nowhere near as granular as Krita. Maybe it could be beneficial as a bridge for people who want to learn more design skills but still appreciate some support from pre-made elements?

Luckily, there are tutorials to show you how to use this program, and there are a lot of them. What I appreciate about the tutorials is that they can dig deep or stay immediately functional for you. You can learn about vectors and rasterization, or simply just learn how to design branded business cards or product mockups.

best free design software corel vector tutorials

Something weird to me is that your account is still called a Gravit Designer Account. Worse, I did not see a way to download the Rambo image as any file type other than .gvdesign, which doesn’t play nicely with other programs I run. I ended up doing a screenshot to capture that charming canine up there.

Also, trying to zoom in and out with my touchscreen was jumpy between set zoom percentages. You can overcome that by double-clicking the percentage and typing one in, but other programs have been much smoother for me overall.

This is a solid option if you have Corel skills but not a lot of turn-around time. If you’ve worked with Corel in the past, you’ll be more familiar with the interface and more likely to knock out a project before the trial is up.

To me, it seems like a step backward for Photoshop users. It also feels like it could be a step for people who have historically preferred templates but want to get more familiar with tighter controls.

8. Blender

Platforms: Windows, Mac, Linux

best free design software, blender 4.1 homepage

Blender is an open-source, 3D creation suite that makes it possible for graphic designers to create everything from rigging and animation to rendering and motion tracking. It also provides support for 2D animation and has an active community of users committed to helping Blender improve.

Testing It Out

This is clearly meant for people who know what they are doing — if they are not already graphic designers in the gaming and film industries, they probably aim to be. There is a manual available, and it is massive. It has its own glossary, index, add-ons, etc. and it does not auto-update, yet there are dailyupdates available.

I don’t know that my computer can even run this program on my geriatric laptop. Their community forums suggest downloading an old version to see if you like it before investing in more powerful hardware. Good to know, but we’re going for it.

blender design software video editor

So … it seems to be functional, and I tried the video editor, seen above, thinking maybe I could edit something existing. But I can’t seem to get any of my .MP4 files to open. I can’t get my .MOVs to open, either. I guess my paltry files aren’t strong enough for this beast.

Okay, here is the 2D editor, one more among manyBlender editing suites.

blender design software 2D editor

I was able to figure this out a little bit — it’s basically drawing a picture that’s a little bit different each time to get from point A to point B, and the bottom is the measure of time over which those changes happen to make it appear to move.

I made a Ze Frank-level animation about how I feel like a Sparkling Fraud trying to figure this out — and it worked. But I was not able to figure out how to export it. Sorry, friends.

While Blender is a powerful tool, it’s not ideal for beginners. Complex menus and a truly stunning number of design options mean you need to know your way around graphic design programs to make use of this tool.

I asked a couple of friends in the graphic design industry about Blender — adjectives that came up were “beefy” and “overwhelming,” but also the idea that it has its place.

One said that Blender is great for modeling, but using it can feel disjointed because of the open source aspect where anybody can add what they want.

Another reported that some tools are going to be better — and better documented for use and troubleshooting — than others. A third recommended spending a few weeks doing various tutorials to learn how to use it, starting with The Donut.

9. Inkscape

Platforms: Windows, Mac, Linux

best free design software example, inkscape

Inkspace’s tagline is “draw freely” and it lives up to that mantra — there’s no cost for this graphic design tool and it packs a host of features for both beginners and experienced marketers.

I heard that the sluggish controls can frustrate some users if they’re looking to quickly create and publish designs. I went ahead and made sure to uninstall everything I’ve tried thus far before installing this one.

Testing It Out

Not bad. It gives the look of the complicated programs, but I didn’t find this nearly as intimidating.

I was able to choose the sizing for a print product — in this case, a business card. I was also easily able to import some fun and colorful elements from my brand.

I like that the tools most people know and use for any number of programs are readily available. Not as intuitive as, say, Adobe Spark, but this feelslike something I could learn.

creating a design on free design software inkscape

The drop-down menus are very familiar, and they keep options categorized in a nested way that I can understand.

Even if I don’t know the tool’s name, I know that it’s a subcategory of something larger that I do have an idea about. I was able to explore it and make some things happen in a way I couldn’t with, say, Krita or Blender.

In addition to cross-platform support and an active community who adds to the programming, Inkscape is known for superior vector art options and wide format compatibility.

10. SketchUp

Platforms: Windows, Mac

best free design software example, SketchUp

SketchUp offers both free and paid design plans, with its no-cost version still offering substantial advantages for designers.

A robust modeling platform, it’s a great tool for creating 2D or 3D designs for furniture or other complex objects. It’s parent company is Trimble, so you start by signing up for a Trimble ID, then it takes you to the in-browser interface.

Testing It Out

Let’s see if I can design a new booth for Threadcraftian for markets this fall.

Oh, check this out. There’s an Instructor on the right-side toolbar that goes over how to use each tool and even has an animation to show you what will happen. Awesome, that is exactly what I need.

Learning to use design software SketchUp with tutorial

Okay, but seriously — everything should have this feature. It took a hot minute for me to get the hang of the order of operations: select the surface you want to change, hold shift to select multiple surfaces, then select the move tool to move the object.

My attempt is not perfect by any means, but it definitely gets the idea across of what I have in mind.

The booth mockup I made with design software SketchUp

I would definitely use this again and take the time to dig deeper. The problems I had were rotating a cylinder and measuring exactly. There’s probably a way to freeze movement along one axis that is helpful, but I couldn’t figure that one out.

With a fairly easy-to-use interface and several sources of support, SketchUp is a great tool if you’re looking to create product pages that feature in-depth images and dimensions. Potential drawbacks include limited storage space as well as no mobile support for free plans.

11. GIMP

Platforms: Windows, Mac, Linux

Screenshot of free design software from GIMP

GIMP is one of the most popular open-source design tools. It’s often compared to its closest for-pay competitor, Photoshop, with users on both sides making passionate arguments for one platform over the other.

It can be developed with a number of programming languages including Python, Perl, Scheme, and others. There are loads of plug-ins and scripts available, and the workspace is highly adjustable.

You’ll be able to design logos and print advertising, but it doesn’t do social scheduling unless someone programmed a plug-in for that. I decided to create a website banner — there were pre-set sizes to pick from — yet I was able to specify a custom 1200×400 pixels.

The banner file i made in GIMP

Testing It Out

I actually did find this to be pretty intuitive. I was able to lay down a shape and use the “Warp Transform” to turn a black dot into a bird body and a white dot into a wing to create a bird. Same for a spool of thread. Then I used the pencil feature to create the needle with thread that the bird is holding.

It was easy to import the colorful background for Threadcraftian, and I was able to lay out the text in Bremlin. The layers were easy to use and I found a lock feature that joined the wing and the body of the bird into one moveable layer. It was also easy to export this website banner as a PNG.

The completed banner file i made in GIMP

I can see why people like this. There are a ton of options, but it doesn’t feel so overwhelming.

At first, when I right-clicked and saw whole rows of more options I was a little intimidated, but then realized that they were all the same as the top row of menu categories. It was just a quicker way to access the tools in place where working.

It is easy to see why GIMP gets high praise as a free design tool for its support of all file formats, ease of digital retouching, and ability to quickly create new designs from scratch.

In addition, GIMP features a customizable interface that allows more experienced designers to make use of the tool’s capabilities. Worth noting: GIMP does not support any Photoshop plugins.

12. DocHipo

Platform: Web

Screenshot of free design software from DocHipo

DocHipo is a popular choice for marketers looking for easy-to-use graphic design software. You’ll get access to free templates for designing your marketing collateral, such as posters, flyers, brochures, presentations, business cards, social media posts, advertisement graphics, and more.

The advertised advantage of using this graphic design software is its range of exclusive design assets, such as illustrations, icons, stickers, and animations. You can also access millions of stock photos and hundreds of free fonts. Let’s give it a spin.

Testing It Out

At first it looks like the only thing to do is use their templates, but once you click into a template type, you have the option of a blank template to work with. It prompts you to add widgets and then start your manipulations.

I’ve chosen to do a Facebook Ad this time, so it sets the canvas to 1200×628 for me. I was able to enter the Pantone hex code for apricot, the current color of the year.

Screenshot of DocHipo design template

It is a lot like Canva in that there are a number of free options, but the best ones have the little golden crowns to indicate they come with a paid upgrade.

You can insert maps, create QR codes, and make collages for free. I keep searching for design elements and icons like animals, dogs, cats, and there’s just not much of anything.

The elements, graphics, and illustrations — even the paid ones — are just okay. Nothing stellar. This seems to benefit marketers who want to grab and go with pre-made templates. Here are some of the elements I found:

DocHipo pre-made templates and elements

Generative AI images is a paid feature, but with so many photos I don’t see why you’d need it unless your company wants you to use AI. There is also an AI text generator, but as a professional writer, I’m sure you can guess what I think of that.

Version history is also a paid feature. It looks like you can use AI translation for free until the very last step, but then it pops up that it’s a paid feature. Grr.

At last, we hit the big advantage: photography. There really are a ton of photos to choose from, rivaling or surpassing Canva. This was the feature I thought would do well enough for a Facebook ad:

my final design on DocHipo

DocHipo’s drag-and-drop editor makes it easy for beginners to customize designs within minutes, and includes widgets to connect your Typeform or Jotform accounts.

Its intuitive interface makes it a strong choice for graphic design software for beginners. Users can take advantage of a free plan, but you are likely to be happier with the paid version for more advanced capabilities.

13. Genially

Platform: Windows

Screenshot of free design software from Genially

Genially is known for making design easy with a user-friendly interface and robust options that allow designers to create their own artwork from scratch. The shining jewel of this software is that you can leverage pre-built templates to add interactive features such as buttons, layers, and hidden text.

I haven’t seen anything designed to create interactive elements yet, so this is super interesting. Now that I see what this is capable of, I’ll make a fundraising pitch with information about the business and an eye toward growth.

Testing It Out

This is extremely cool, but when I got to the very end, it turns out that downloading it is a premium feature. The reason is that they provide you with a link to the interactive piece that is branded. So it works beautifully, but people will know it’s because you used their product.

my facebook ad creation on Genially

The free version of Genially has no limits on the number of projects you can create and there are now more than 12,000,000 users worldwide designing with Genially and supporting the community.

There is a caveat, however. While the free version is substantive, some features — such as offline viewing and brand personalization — are reserved for paid plans only.

Creating a Great First Impression

The first thing users see when they land on your website significantly impacts their perception of your brand — and their likelihood to become paying customers.

The right graphic design software ensures your site delivers visual value from first impressions to eventual purchases, streamlining the process of ongoing aesthetic adjustment.

Knowing that visuals are so important, weighing your access to various platforms, and being honest about your own skill level, which software will you choose?

For me, Adobe Spark won the day with its wide range of easy-to-use features at no cost. I’ll be moving over from Canva to save my little business the monthly fee.

Should I decide to work on my design skills, I think I’ll go with Inkscape or GIMP.

When I feel like growing my marketing skills? I’ll definitely spend more time exploring Genially. To me, engaging interaction with a brand from the first click creates a great first impression.

Editor’s note: This post was originally published in December 2020 and has been updated for comprehensiveness.

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How to Make the Perfect PPC Landing Page (+ Examples)

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message?

person developing a ppc landing page on laptop

In the digital age, the key is to craft effective PPC landing pages that entice customers to stay, read, and follow the path you’ve carved — a customer journey from curiosity to conversion.

Free Guide, Template & Planner: How to Use Google Ads for Business

Stick with us as I explain and explore PPC landing pages and the elements that make them work. I’ll then share some great PPC landing pages, examples, and tools you can use to plan, execute, and analyze your PPC campaigns.

Table of Contents

5 Elements of a Great PPC Landing Page

While there’s so much more to know about landing pages in general, there are five must-have elements in any great PPC landing page, specifically.

Each of these critical elements has an important job to do, and they build on each other to convince the customer to act.

1. Include strong and relevant visuals to grab their attention.

Eyes lead, so you’ll need strong visuals that are directly relevant to:

  • Whatever you are selling.
  • The wording of the ad you created that led your customer to the landing page.
  • Ideally, the wording of your call to action (CTA) as well.

When your audience arrives at your PPC landing page, they should see thematic echoes of the ad they clicked. Strong and relevant images give them confidence that they are in the right place and weren’t swindled into clicking some wayward, spammy link.

Place your hero image near the top of your landing page so it draws attention immediately. If you can, tie the images you choose to your CTA messaging as well.

It’s an added layer of complexity, but when done well it creates a sense of cohesiveness. That way, it feels like every single detail leads to the CTA and contributes to the momentum you are building.

2. Use both a headline and a subheader.

Visitors are soaking in your visuals as they engage your first line of content, so your headline is important and should accomplish the following:

  • The headline and hero image must be relevant to one another.
  • The words and/or numbers you use in the headline should echo the wording and/or numbers from your advertisement, tying the ad to the landing page in order to start building trust.
  • Your headline should include your top keyword, if possible, and work together with the subheadline and visual imagery to establish the style of content to come.

The subheader has three important jobs:

  • Transitions content from ad language to CTA language.
  • Contains important keywords that may not fit into your headline.
  • Establishes the journey of the eyes, leading them downward to the next piece of content.

3. Sell it strategically and with your whole heart.

Your visitor has now transitioned and is ready for more information. Your details should be clear, specific, and really celebrate your product or service.

Organize the valuable aspects of your product into easily digestible chunks that lead from one to the next down the page.

Remember that no matter what you are promoting, it’s about meeting the customers’ needs or giving them a desired experience.

Let them step into the shoes you’re selling, so to speak, by couching the advantages you are offering into contexts your target personas will understand and naturally experience in their lives.

As you wrap up an informational section, write from the perspective of a thoroughly convinced and excited expert. This will lead into the next critical accelerant for your momentum: harnessing the customer perspective.

4. Provide social proof for outside confirmation.

This is the part of your stage show where you’ve done the main ‘song and dance’ and you now tell your audience, “Don’t just take my word for it! Let’s hear from these satisfied customers.”

Inviting feedback from your customers is part of a larger strategy that helps you improve your products, reputation, and marketing strategies.

This is one of the reasons why we collect written reviews, perform surveys, take ratings, etc. You get to use that information to provide social proof of your product’s value and your brand’s trustworthiness.

Testimonials from previous clients are the gold standard, and while written ones are the easiest to get, it’s worth the time and effort to get video testimonials, too.

If you have a lot of good ones to choose from, only put a few of your very best. More than a handful becomes overwhelming, and you can always provide a link to more testimonials to follow if visitors want to see more of them.

5. Create one CTA and repeat it like a mantra.

You want your CTA to be the heartbeat of your page. Your customer only needs to make one decision, and you need to draw their attention to that.

Reduce friction wherever you can so your visitors can ride the wave of your momentum and have good reason to slam that CTA button.

You want to keep your visitor laser focused on that one thing they need to do next. It’s that one ask you are making of them, even if you word it a little differently to entice more than one target persona.

Many landing pages even include a small CTA near the top for those who are already convinced and don’t want to spend a bunch of time on the landing page.

Why? Because customers differ, and that’s okay.

PPC Landing Page Examples

I tracked down some solid examples that make use of all five elements and pointed out where they’ve done an exceptional job.

Corpo Kinetic

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This landing page is a great example of choosing one CTA and letting it be the heartbeat of the page.

What I like about this: Corpo Kinetic uses the same black button over and over, and it stands out on the light background. It’s worded a little differently each time to entice more than one persona, but that button is the beat of the page.

We also see the words Schedule, Start, Join, Learn — and all roads lead to the Booking page, because that is the one action they want to call their customers to.


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The headline and subheadings taken to the next level.

MTE’s PPC landing page guides the eyes down to the CTA button like reading a book from the top left to the bottom right.

What I like about this: This approach takes advantage of how our eyes were originally trained in childhood when reading. Clever. What else is clever? It creates, in essence, two instances of headline and subheader to get more of their keywords in without looking cluttered.

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It is hard to articulate how little time and money most parents have, and how refreshing it is to have a landing page take you to the exact information you searched for with no preamble to scroll through.

This landing page is not fancy, but really nailed the visual elements that resonate with their target audience.

What I like about this: The strong visual is front and center, clearly showing what they’ve determined to be the best thermos overall and then the best budget thermos. Then they put a CTA button under each one to check the price and buy it. Boom — done — every busy parent’s dream internet shopping experience.


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Leadpages does a great overall job with this PPC landing page. The initial ad focuses on conversion, ease, and trying it for free. The landing page subheader hits all three ideas as well to let the visitor know they’re in the right place.

What I like about this: The headline uses an important keyword for them: lead generation. The Try it Free CTA starts in the initial advertisement and continues down the page like a heartbeat to each button.

They include social proof and have eye-grabbing styled images throughout. A landing page creator that practices what it sells — nice work.

Canine Sport Sack

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These people know that good-looking dogs can sell just about anything. Canine Sport Sack’s website has clear and colorful visual assets that catch your eye and guide you to an incredibly informative video of how to size the carrier.

What I like about this: It’s clear they start you here because down below they have their products broken down by size. Their sporty orange buttons change color with roll-over, and I’m still thinking about the adorable footer. Sold.

Generation Genius

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This landing page is a great example in many ways, but in particular of everything outlined in Element 3 (sell strategically and with your whole heart).

They provide photos and videos that let you step into the experiences they are selling before ordering. Valuable aspects of the product are organized in easily digestible chunks that lead from one to the next down the page.

What I like about this: They are really celebrating their product and selling it with their whole heart. Dr. Jeff gives his input as a thoroughly convinced and excited expert, then it rolls right into social proof. Absolutely nailed it.


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This PPC landing page does a good job of echoing the ad with the the ideas of Get Matched and Get Started, which end up being the heartbeat of buttons down the page. Even the button that doesn’t match — Find Your Style — echoes the advertisement’s Based on Your Style to let you know you’re in the right place.

What I like about this: They matched the images in the top slider not just to the service but also chose images that coordinate in both color and cleanliness to the style and content of the page to come.

They also opted to put linked keywords at the bottom of the ad that could scoop up interior design adjacent traffic because they offer related content like Living Room Inspiration.

Rocket Expansion

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It’s pretty great how Rocket Expansion chose their CTA to sound more literary than normal. What a fun way to entice the persona of authors who want a website. The CTA buttons stand out nicely and repeat Enquire Now all the way down the page.

What I like about this: They start with relevant hero imagery in a background video, demonstrating a service they actually offer. Social proof is there, and examples of their work for both web and mobile look strong and enticing.


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Klaviyo put together an on-trend, minimalist landing page that hits the marks. Clearly a good landing page, yet not the norm — that’s kind of their thing.

One of Klaviyo’s big strategies is actively using social media, which is not that typical of B2B. The phone-shaped images they’ve chosen reflect that and act as an indicator of their style and content to come.

What I like about this: They’ve chosen two CTAs to repeat like a heartbeat together, which isn’t typical, but they both lead to sign ups.

It’s not that different from how Corpo Kinetics’ buttons function, it’s just a different configuration. It makes you wonder what their analytics look like, and if they’re learning anything from it.

Colored Organics

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This is a more simplistic PPC landing page than many others on the list, but that’s definitely part of its charm. There’s a surprisingly large selection of baby products tucked behind its Shop CTAs.

What I like about this: Instead of using bold colors and videos to catch your eye at the top, Colored Organics knows that their target audience is going to be enthralled by a smiling baby in a clean space with a cute jumper that visitors will assume is organic, safe, and healthy.

Banana Republic

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Banana Republic and White House Black Market below deserve kudos for their PPC landing pages. If you’ve ever clicked on retail clothing or department store ads, you can typically expect to be inundated with words and pictures, items, drop menus, and a million chances to leave where you just landed.

What I like about this: Banana Republic leads to the PPC landing page shown above after an original search for denim jacket. That’s a pretty classy place to land compared to companies you might expect to be competing for denim jacket traffic.

They do have drop menus but they are small and unobtrusive — the eye-catching images remain the stars that entice you to scroll down to see more. There you find clean and clear CTA buttons to sign up, sign in, and join.

White House Black Market

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Like Banana Republic, White House Black Market takes its PPC landing pages seriously and makes it clear what to expect from their style and content to come.

WHBM’s ad lands on an enticingly moody video that makes a hero of the idea of light and dark together.

What I like about this: We hear the heartbeat from the buttons down the page that read Shop New Arrivals, Shop Sweaters, and Shop Icons. They want you to get in there and take a look, but won’t be brash or gaudy about it. They’re elevating it and standing apart from the fray.

Home Chef

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Here’s a good example of hitting the marks while keeping it tight and concise. Home Chef focuses on meals in the ad, in the subheader, and the CTAs.

What I like about this: They’ve chosen punchy, yummy imagery of food that is relevant, flavorful, and health-conscious. Their info sections are small but present and lead you down the page like they should.

Volvo’s Electric Vehicle

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There is some hot PPC ad competition between Toyota, Tesla, Nissan, and Volvo right now on a search for electric vehicles. Toyota wins for selling with their whole heart and invoking a healthier planet.

However, Volvo is selling the heck out of their designs and features on their landing page. Did you see those wheels? They look like wind turbines — what a fun idea.

What I like about this: Volvo’s landing page does a solid job of focusing their style and content on futurism. You see cleanliness, technology, efficiency. Their information sections are cleanly batched down the page. CTA buttons read Build Yours to make it personal, and there’s something pretty special at the bottom.

They actually ask visitors what they think of the landing page. Perhaps they’re getting insights that help them edge out the competitors by simply asking.

Litter Robot by Whisker (Kind of)

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So close, Litter Robot! This one deserved to make the list. Their PPC ad led to a product page that makes sense if you know what the product is already, but isn’t in line with PPC landing page practices.

However, if it linked to something like their homepage instead — pictured above — it’d be knocking best practices out of the park. They could even keep the same PPC ad because it already mentions never scooping again.

What I like about this: It’s beautiful and ticks every box:

  • Relevant and eye-catching images including an opening video
  • Headline that echoes the PPC ad and an enticing subheader that leads toward the CTA
  • They sell with their whole heart, are clearly excited about their product, and sections of information are neatly contained in boxes that lead down the page to…
  • Social proof in the forms of videos, readable content, and big-name endorsements
  • Obvious CTA buttons down the page — a heartbeat that repeats Shop Now

Tools to Analyze PPC Landing Pages

Once you’ve put in the work to create a PPC landing page, next you’ll want to do some analysis.

There are a number of tools available to learn how your landing page data stacks up against competitors, A/B test your design, see what’s working and what can be improved, etc.

Here are four I recommend:

1. HubSpot

Pricing: Free

Additional pricing options:

  • Starts as low as $20/mo. for CMS Hub Starter
  • Free 14 day trial then as low as $360/mo. for CMS Hub Professional
  • Free 14 day trial then $1,200/mo. for CMS Hub Enterprise


  • Collaborates with Google Ads and Facebook Ads
  • Video analytics to understand how visitors interact with video testimonials
  • An optimization tab that gives suggestions on how to improve your search engine performance

What I like: All-in-one solutions. HubSpot offers a free CMS and a diverse suite of tools that have been designed to integrate seamlessly. Analytics are available for all products and plans.

2. Google Analytics 4 for Google Ads

Pricing: Free


  • Collects both website and app data for analysis
  • Uses machine learning to identify and report changes and trends in your data
  • Offers direct integrations with several media platforms

Pro Tip: If you have a CMS-hosted website (whether that’s HubSpot, WordPress, Drupal, Shopify, etc.) and are comfortably settled in with your build, you can simply sign up for a free Google Analytics 4 property and connect it via the CMS.

3. Semrush Advertising Research


  • Pro: $129.95/mo comes with free trial
  • Guru: $249.95/mo comes with free trial
  • Business: $499.95
  • Custom Plans Available: Contact Semrush for details


  • Categorizes keywords based on search intent to improve your accuracy
  • Shows examples of your competitors’ live ads locally and/or internationally
  • Details the emotional triggers used in competitor’s ad copy
  • Lists which keywords your competitors are bidding on

Best for: Charts and graphs aficionados. Semrush has a knack for presenting information graphically/visually, enabling users to better understand and act on their analyses.

4. Ahrefs

Pricing: Note: All plans below benefit from 2 months free if paid annually.

  • Lite $99/mo.
  • Standard $199/mo.
  • Advanced $399/mo.
  • Enterprise $900/mo.


  • New Keyword Clustering function in all plans
  • Standard and higher plans include a new portfolio feature that creates an aggregate report to compare your pre-selected targets (domains, subfolders, or URLs)
  • Displays broken links and broken backlinks for easier identification and update

Pro Tip: Ahrefs has a lot to offer, and is best used by people who are already familiar with analytics. Meaningfully navigating, interpreting, and making use of the advanced features takes some time, practice, and experience.

Get Started

I’ve covered the what, why, and how — let’s chat about now. Right now you have the foundational information you need to get started.

Create an enticing advertisement that links to a PPC landing page. Create the landing page content using the advice above. Choose and connect a PPC analysis tool to your landing page.

Then, you can iterate the advertisement and/or the PPC landing page and track the results. If your changes work, you’ll see better results. If not, reiterate to find what works best for your product or brand.

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100 آمار ضروری PPC که هر بازاریاب باید در سال 2023 بداند

هنگام تصمیم گیری فرماندهی در مورد تخصیص منابع، تاج بر سر رهبری بازاریابی شما سنگینی می کند. بازی طولانی SEO مهم است، اما رزرو بودجه برای بازاریابی موتورهای جستجو (SEM) نیز می تواند یک بازی هوشمندانه باشد، از جمله بازاریابی پرداخت به ازای کلیک (PPC).

جذب نقاط بالاتر در SERP ها می تواند به سرعت ترافیک را افزایش دهد و ثابت شده است که استراتژی های PPC باعث افزایش تبدیل می شوند. چگونه یک بازاریاب می تواند با اطمینان تصمیم بگیرد که چه مقدار پول را در کجا قرار دهد، و آیا زمان متقاعد ، تیم مالی برای افزایش بودجه فرا رسیده است؟

راهنمای رایگان، الگو و برنامه ریز: نحوه استفاده از تبلیغات گوگل برای تجارت

پشتیبان گیری از تصمیمات یا درخواست های بودجه ای خود با داده ها یک حرکت هوشمندانه است. برای این منظور، ما فهرست طولانی و مفیدی از آمارهای PPC – هم در جستجو و هم از نظر اجتماعی – و آمار SEM تهیه کرده‌ایم که بازاریابان می‌توانند در سال 2023 از آن برای راهنمایی و اعتبارسنجی انتخاب‌های استراتژیک مهم در برنامه‌های بازاریابی خود استفاده کنند.

فهرست مطالب

  • جستجوی آمار PPC
  • آمار PPC اجتماعی
  • آمار بازاریابی موتورهای جستجو
  • آمار رفتار کاربر
  • آمار جستجوی پولی

جستجوی آمار PPC

  • 90 درصد از کاربران اینترنت تبلیغات گوگل را می بینند.
  • 46 درصد از کاربران وب نمی توانند تفاوت بین تبلیغات PPC و لینک های جستجوی ارگانیک را تشخیص دهند.
  • با این حال، 77٪ از پاسخ دهندگان در نظرسنجی Clutch در سال 2019 گفتند که مطمئن هستند که می توانند تبلیغات جستجو را در بین نتایج SERP تشخیص دهند.
  • تبلیغات پرداخت به ازای کلیک گوگل با 200% بیشترین بازگشت سرمایه را دارند.
  • شرکت های کوچک تا متوسط ​​ماهانه 9 تا 10 هزار دلار برای یک کمپین متوسط ​​PPC می پردازند.
  • 72 درصد از شرکت ها بیش از یک ماه است که به کمپین های تبلیغاتی خود نگاه نکرده اند.
  • 47 درصد از کل خریدهای جهانی به صورت آنلاین انجام می شود.
  • جستجوی پولی 39 درصد از بودجه تبلیغ‌کنندگان را تشکیل می‌دهد.
  • 65٪ از کلیک ها روی کلمات کلیدی تجاری نتایج حمایت شده است، در مقایسه با 35٪ برای نتایج ارگانیک.
  • تبلیغات فیس بوک و تبلیغات گوگل کانال های تبلیغاتی پولی هستند که بالاترین بازگشت سرمایه را دارند.
  • PPC دوبرابر تعداد بازدیدکنندگان وب سایتی را که SEO وارد می کند ایجاد می کند.
  • میانگین نرخ کلیک برای تبلیغات گوگل در تمام صنایع 18٪ است.
  • میانگین هزینه هر کلیک در تمام صنایع 3.53 دلار است.
  • 96 درصد از درآمد گوگل از تبلیغات گوگل است.
  • 65 درصد از مشاغل کوچک تا متوسط ​​کمپین های PPC را اجرا می کنند.
  • 45 درصد از کسب و کارهای کوچک استراتژی جستجوی پولی دارند و 55 درصد از آنها از تبلیغات نمایشی استفاده می کنند.
  • 94٪ از مردم از تبلیغات جستجو رد می شوند.
  • 40٪ از تبلیغ کنندگان می گویند که بودجه PPC آنها کمتر از آن چیزی است که می خواهند.
  • تنها 10 درصد از تبلیغ‌کنندگان حساب Google Ads خود را به صورت هفتگی بهینه می‌کنند.
  • 54 درصد از مردم از نظر فرهنگی در تبلیغات آنلاین احساس نمی کنند.
  • مشتریان تا 70 درصد بیشتر احتمال دارد که محصول شما را هنگام استفاده از هدف گیری مجدد بخرند.
  • 52 درصد از کلیک های PPC از طریق موبایل انجام می شود.
  • میانگین CPC بینگ 1.54 دلار است — این 33 درصد کمتر از آنچه در تبلیغات گوگل می بینیم است.
  • تبلیغات می تواند آگاهی برند را تا 80 درصد افزایش دهد.
  • 97 درصد از مردم در سال 2022 از وب برای یافتن مشاغل محلی استفاده کردند.
  • یک صفحه فرود شخصی سازی شده PPC 5٪ موثرتر خواهد بود.
  • مردم چهار برابر بیشتر از هر پلتفرم دیگری روی تبلیغات Google PPC کلیک می کنند.
  • 84 درصد از برندهای مورد نظرسنجی گفتند که نتایج خوبی را در بازار PPC می بینند.
  • 70 درصد از بازاریابان هنوز سئو را موثرتر از PPC می دانند.
  • به روز رسانی الگوریتم مانند سئو بر PPC شما تأثیر نمی گذارد.
  • با گوگل ادز، کسب و کارها به طور متوسط ​​8 دلار به ازای هر 1.60 دلار خرج می کنند.
  • اگر مشتریان قبل از بازدید روی آگهی جستجوی گوگل خرده فروش کلیک کرده باشند، 10 درصد پول بیشتری را در فروشگاه خرج می کنند.

آمار PPC اجتماعی

  • در سراسر جهان، 4.74 میلیارد نفر از رسانه های اجتماعی استفاده می کنند.
  • سال گذشته، در سال 2022، تعداد کاربران شبکه های اجتماعی 4.2 درصد رشد کرد.
  • هزینه تبلیغات اجتماعی در سال 2022، 33 درصد از کل هزینه بازاریابی دیجیتال را تشکیل می داد.
  • در طول سال 2022، حجم تبلیغات رسانه های اجتماعی بیش از 30 درصد افزایش یافت.
  • در سراسر جهان، نرخ کلیک تبلیغات رسانه های اجتماعی (CTR) 1.21٪ است، اما یک سال قبل، این نرخ بالاتر بود – 1.3٪.
  • هزینه تبلیغات ویدیویی رسانه های اجتماعی در پایان سال 2022 24.35 میلیارد دلار بود که افزایش 20.1 درصدی در یک دوره یک ساله را نشان می دهد.
  • بزرگترین بازار تبلیغات اجتماعی در جهان؟ ایالات متحده.
  • انتظار می رود درآمد تبلیغات رسانه های اجتماعی تا سال 2027 به 385 میلیارد دلار برسد.
  • در سه ماهه سوم سال 2022، هزینه به ازای هر میلیون (CPM) برای تبلیغات در رسانه‌های اجتماعی 8.15 دلار بود، به این معنی که تبلیغ‌کنندگان باید این مبلغ را پرداخت می‌کردند تا تبلیغاتشان توسط هزاران سرنخ بالقوه مشاهده شود.
  • بر اساس یک نظرسنجی Hootsuite، 83 درصد از بازاریابان مورد بررسی، میزان اعتماد به بازگشت سرمایه (ROI) رسانه‌های اجتماعی را گزارش کردند که 15 درصد نسبت به سال قبل افزایش داشته است.
  • وقتی صحبت از تماشای ویدیوهای تبلیغاتی فیس بوک می شود، افراد 18 تا 24 ساله 75 درصد از دامنه توجه سالمندان خود – جمعیت 65+ را دارند.
  • کاربر فیس بوک به طور متوسط ​​هر ماه روی 12 تبلیغ فیس بوک کلیک می کند.
  • 9.21 درصد از تبلیغات فیس بوک تبدیل می شوند، که آن را به بالاترین نرخ تبدیل در دسترس تبدیل می کند.
  • تقریباً 928.5 میلیون نفر از طریق تبلیغات اینستاگرام دسترسی دارند.
  • 49 درصد از کاربران اینترنت گزارش می دهند که احتمالاً از مارک هایی که تبلیغات آنها را در رسانه های اجتماعی می بینند، خرید می کنند.
  • تبلیغات اسنپ چت در رسیدن به Gen Z 7 برابر کارآمدتر از تبلیغات تلویزیونی است.

آمار بازاریابی موتورهای جستجو

  • حدود 93 درصد از تمام تجربیات مجازی، تعاملات آنلاین و سفرها با موتور جستجو شروع می شود.
  • بازاریابی جستجو 100 برابر مقرون به صرفه تر از سایر استراتژی های بازاریابی است.
  • SEM انتخاب ترجیحی کسب و کارهای کوچک برای تبلیغات آنلاین است – 45 درصد از آنها در آن سرمایه گذاری می کنند.
  • میانگین بازگشت سرمایه برای بازاریابی موتورهای جستجو (SEM) 250٪ است.
  • در مقایسه با رسانه های اجتماعی، موتورهای جستجو تقریباً 300٪ ترافیک بیشتری را برای وب سایت ها ایجاد می کنند.
  • حدود 40 درصد از کاربران وب‌سایتی را رها می‌کنند که بارگذاری آن بیش از 3 ثانیه طول می‌کشد.
  • تاخیر ۱ ثانیه ای در زمان پاسخگویی صفحه می تواند منجر به کاهش ۷ درصدی در تبدیل شود.
  • گوگل هر روز بیش از 8.5 میلیارد جستجو را پردازش می کند.
  • گوگل 78 درصد از کل رفتارهای جستجوی آنلاین را تشکیل می دهد.
  • جستجوهای صفر کلیک در Google در حال افزایش است: 25.6٪ ​​از جستجوهای دسکتاپ و 17.3٪ از جستجوهای تلفن همراه بدون کلیک بر روی ویژگی دیگر Google پایان می یابند.
  • 95.88 درصد از جستجوهای گوگل چهار کلمه یا بیشتر هستند.
  • گوگل سالانه 3.1 تریلیون جستجو را انجام می دهد.
  • 5 فهرست ارگانیک برتر گوگل تقریباً 67.6٪ از کل کلیک ها را جذب می کند.
  • حدود 15 درصد از سوالاتی که در گوگل پرسیده می شود قبلاً هرگز پرسیده نشده است.
  • بایدو گوگل چین است و 75.54 درصد از سهم بازار جستجو را در اختیار دارد.
  • بررسی ها می گویند که Bing از قابلیت جستجوی تصویر بهتری نسبت به گوگل برخوردار است.
  • گوگل سالانه 3.1 تریلیون جستجو را انجام می دهد.
  • بینگ موتور جستجوی شماره 2 است و هر ماه بیش از 1.2 میلیارد بازدید دارد.

آمار رفتار کاربر

  • قبل از خرید، 88 درصد از مصرف کنندگان نوعی تحقیق آنلاین انجام می دهند.
  • اگر آن برند چندین بار در SERP ظاهر شود، حدود 50 درصد از کاربران تمایل بیشتری به کلیک روی نتیجه برند دارند.
  • عبارات جستجوی تلفن همراه “بهترین” و “در حال حاضر” در دو سال گذشته 125٪ افزایش یافته است.
  • 43.2 درصد از کاربران 16 تا 64 ساله اینترنت یکی از دلایل اصلی استفاده از اینترنت را تحقیق در مورد محصولات و برندها می دانند.
  • 58 درصد از کاربران اینترنت به صورت هفتگی محصولات و خدمات را به صورت آنلاین خریداری می کنند.
  • از نظر جستجو، موبایل با 59 درصد از جستجوها جلوتر است. دسکتاپ به 39 درصد کاهش یافته است.
  • 93 درصد از مصرف کنندگان می گویند که بررسی های آنلاین بر تصمیمات خرید آنها تأثیر می گذارد.
  • 50.9٪ از کاربران اینترنت اخبار و رویدادها را جستجو می کنند – 43.4٪ محصولات و مارک ها را جستجو می کنند.
  • در دو سال گذشته، جستجوهای «نزدیک من» و «از کجا بخرم» دو برابر شده است.
  • کاربران اینترنت هر سال حدود 3.5 درصد افزایش می یابد.
  • استفاده از اینترنت از ابتدای سال 2000 تا 1355 درصد افزایش یافته است.
  • چین بیشترین کاربر اینترنت را دارد – 1050 میلیون در مقابل ایالات متحده با 311.3 میلیون و هند بین آنها با 692 میلیون.
  • تا سال 2025، پیش بینی می شود که حدود 73 درصد از کاربران اینترنت عمدتاً از طریق دستگاه های تلفن همراه به آن دسترسی داشته باشند.
  • حدود 75 درصد از کاربران جستجو هرگز از صفحه اول نتایج فراتر نمی روند.

آمار جستجوی پولی

  • جستجوی ارگانیک و پولی 80 درصد از کل بازدیدهای وب سایت قابل پیگیری را تشکیل می دهد. تقسیم فعلی 53 درصد ارگانیک و 27 درصد پولی است.
  • 19 درصد از بازاریابان می گویند جستجوی پولی سودآورترین کانال آنهاست.
  • B2B 12.3 درصد از ترافیک خود را از جستجوی پولی دریافت می کند.
  • خرده فروشی و تجارت الکترونیک 23.6٪ از ترافیک خود را از جستجوی پولی دریافت می کنند.
  • پردرآمدترین CPC جستجو در صنعت حقوقی است و به طور متوسط ​​6.75 دلار است.
  • کمترین CPC، 1.16 دلار، در تجارت الکترونیک است.
  • بالاترین نرخ تبدیل تبلیغات در صنعت دوستیابی و افراد شخصی است – 9.64٪.
  • صنعت با کمترین نرخ تبدیل تبلیغات پولی، متاسفانه، 1.96٪ است.
  • صنعت کامپیوتر و الکترونیک با 101.40 دلار بالاترین هزینه هر تبدیل را دارد.
  • 74٪ از برندها می گویند که تبلیغات PPC یک محرک بزرگ برای تجارت آنها است.
  • سرنخ‌های موتورهای جستجو در مقایسه با سرنخ‌های خروجی 14.6% نرخ نزدیکی دارند که با نرخ بسته شدن 1.7% عقب هستند.

دعوت به اقدام جدید


How to Increase Survey Completion Rate With 5 Top Tips

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable.

couple takes a survey, increasing survey completion

→ Free Download: 5 Customer Survey Templates (Access Now)

I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask. Finally, I’ll offer some tips to help you increase survey completion rates.

My goal is to make your data-driven decisions more accurate and effective. And just for fun, I’ll use cats in the examples because mine won’t stop walking across my keyboard.

Why Measure Survey Completion

Let’s set the scene: We’re inside a laboratory with a group of cat researchers. They’re wearing little white coats and goggles — and they desperately want to know what other cats think of various fish.

They’ve written up a 10-question survey and invited 100 cats from all socioeconomic rungs — rough and hungry alley cats all the way up to the ones that thrice daily enjoy their Fancy Feast from a crystal dish.

Now, survey completion rates are measured with two metrics: response rate and completion rate. Combining those metrics determines what percentage, out of all 100 cats, finished the entire survey. If all 100 give their full report on how delicious fish is, you’d achieve 100% survey completion and know that your information is as accurate as possible.

But the truth is, nobody achieves 100% survey completion, not even golden retrievers.

With this in mind, here’s how it plays out:

  • Let’s say 10 cats never show up for the survey because they were sleeping.
  • Of the 90 cats that started the survey, only 25 got through a few questions. Then, they wandered off to knock over drinks.
  • Thus, 90 cats gave some level of response, and 65 completed the survey (90 – 25 = 65).
  • Unfortunately, those 25 cats who only partially completed the survey had important opinions — they like salmon way more than any other fish.

The cat researchers achieved 72% survey completion (65 divided by 90), but their survey will not reflect the 25% of cats — a full quarter! — that vastly prefer salmon. (The other 65 cats had no statistically significant preference, by the way. They just wanted to eat whatever fish they saw.)

Now, the Kitty Committee reviews the research and decides, well, if they like any old fish they see, then offer the least expensive ones so they get the highest profit margin.

CatCorp, their competitors, ran the same survey; however, they offered all 100 participants their own glass of water to knock over — with a fish inside, even!

Only 10 of their 100 cats started, but did not finish the survey. And the same 10 lazy cats from the other survey didn’t show up to this one, either.

So, there were 90 respondents and 80 completed surveys. CatCorp achieved an 88% completion rate (80 divided by 90), which recorded that most cats don’t care, but some really want salmon. CatCorp made salmon available and enjoyed higher profits than the Kitty Committee.

So you see, the higher your survey completion rates, the more reliable your data is. From there, you can make solid, data-driven decisions that are more accurate and effective. That’s the goal.

We measure the completion rates to be able to say, “Here’s how sure we can feel that this information is accurate.”

And if there’s a Maine Coon tycoon looking to invest, will they be more likely to do business with a cat food company whose decision-making metrics are 72% accurate or 88%? I suppose it could depend on who’s serving salmon.

While math was not my strongest subject in school, I had the great opportunity to take several college-level research and statistics classes, and the software we used did the math for us. That’s why I used 100 cats — to keep the math easy so we could focus on the importance of building reliable data.

Now, we’re going to talk equations and use more realistic numbers. Here’s the formula:

Completion rate equals the # of completed surveys divided by the # of survey respondents.

So, we need to take the number of completed surveys and divide that by the number of people who responded to at least one of your survey questions. Even just one question answered qualifies them as a respondent (versus nonrespondent, i.e., the 10 lazy cats who never show up).

Now, you’re running an email survey for, let’s say, Patton Avenue Pet Company. We’ll guess that the email list has 5,000 unique addresses to contact. You send out your survey to all of them.

Your analytics data reports that 3,000 people responded to one or more of your survey questions. Then, 1,200 of those respondents actually completed the entire survey.

3,000/5000 = 0.6 = 60% — that’s your pool of survey respondents who answered at least one question. That sounds pretty good! But some of them didn’t finish the survey. You need to know the percentage of people who completed the entire survey. So here we go:

Completion rate equals the # of completed surveys divided by the # of survey respondents.

Completion rate = (1,200/3,000) = 0.40 = 40%

Voila, 40% of your respondents did the entire survey.

Response Rate vs. Completion Rate

Okay, so we know why the completion rate matters and how we find the right number. But did you also hear the term response rate? They are completely different figures based on separate equations, and I’ll show them side by side to highlight the differences.

  • Completion Rate = # of Completed Surveys divided by # of Respondents
  • Response Rate = # of Respondents divided by Total # of surveys sent out

Here are examples using the same numbers from above:

Completion Rate = (1200/3,000) = 0.40 = 40%

Response Rate = (3,000/5000) = 0.60 = 60%

So, they are different figures that describe different things:

  • Completion rate: The percentage of your respondents that completed the entire survey. As a result, it indicates how sure we are that the information we have is accurate.
  • Response rate: The percentage of people who responded in any way to our survey questions.

The follow-up question is: How can we make this number as high as possible in order to be closer to a truer and more complete data set from the population we surveyed?

There’s more to learn about response rates and how to bump them up as high as you can, but we’re going to keep trucking with completion rates!

What’s a good survey completion rate?

That is a heavily loaded question. People in our industry have to say, “It depends,” far more than anybody wants to hear it, but it depends. Sorry about that.

There are lots of factors at play, such as what kind of survey you’re doing, what industry you’re doing it in, if it’s an internal or external survey, the population or sample size, the confidence level you’d like to hit, the margin of error you’re willing to accept, etc.

But you can’t really get a high completion rate unless you increase response rates first.

So instead of focusing on what’s a good completion rate, I think it’s more important to understand what makes a good response rate. Aim high enough, and survey completions should follow.

I checked in with the Qualtrics community and found this discussion about survey response rates:

“Just wondering what are the average response rates we see for online B2B CX surveys? (…)

Current response rates: 6%–8%… We are looking at boosting the response rates but would first like to understand what is the average.”

The best answer came from a government service provider that works with businesses. The poster notes that their service is free to use, so they get very high response rates.

“I would say around 30–40% response rates to transactional surveys,” they write. “Our annual pulse survey usually sits closer to 12%. I think the type of survey and how long it has been since you rendered services is a huge factor.”

Since this conversation, “Delighted” (the Qualtrics blog) reported some fresher data:

survey completion rate vs number of questions new data, qualtrics data

Image Source

The takeaway here is that response rates vary widely depending on the channel you use to reach respondents. On the upper end, the Qualtrics blog reports that customers had 85% response rates for employee email NPS surveys and 33% for email NPS surveys.

A good response rate, the blog writes, “ranges between 5% and 30%. An excellent response rate is 50% or higher.”

This echoes reports from Customer Thermometer, which marks a response rate of 50% or higher as excellent. Response rates between 5%-30% are much more typical, the report notes. High response rates are driven by a strong motivation to complete the survey or a personal relationship between the brand and the customer.

If your business does little person-to-person contact, you’re out of luck. Customer Thermometer says you should expect responses on the lower end of the scale. The same goes for surveys distributed from unknown senders, which typically yield the lowest level of responses.

According to SurveyMonkey, surveys where the sender has no prior relationship have response rates of 20% to 30% on the high end.

Whatever numbers you do get, keep making those efforts to bring response rates up. That way, you have a better chance of increasing your survey completion rate. How, you ask?

Tips to Increase Survey Completion

If you want to boost survey completions among your customers, try the following tips.

1. Keep your survey brief.

We shouldn’t cram lots of questions into one survey, even if it’s tempting. Sure, it’d be nice to have more data points, but random people will probably not hunker down for 100 questions when we catch them during their half-hour lunch break.

Keep it short. Pare it down in any way you can.

Survey completion rate versus number of questions is a correlative relationship — the more questions you ask, the fewer people will answer them all. If you have the budget to pay the respondents, it’s a different story — to a degree.

“If you’re paying for survey responses, you’re more likely to get completions of a decently-sized survey. You’ll just want to avoid survey lengths that might tire, confuse, or frustrate the user. You’ll want to aim for quality over quantity,” says Pamela Bump, Head of Content Growth at HubSpot.

2. Give your customers an incentive.

For instance, if they’re cats, you could give them a glass of water with a fish inside.

Offer incentives that make sense for your target audience. If they feel like they are being rewarded for giving their time, they will have more motivation to complete the survey.

This can even accomplish two things at once — if you offer promo codes, discounts on products, or free shipping, it encourages them to shop with you again.

3. Keep it smooth and easy.

Keep your survey easy to read. Simplifying your questions has at least two benefits: People will understand the question better and give you the information you need, and people won’t get confused or frustrated and just leave the survey.

4. Know your customers and how to meet them where they are.

Here’s an anecdote about understanding your customers and learning how best to meet them where they are.

Early on in her role, Pamela Bump, HubSpot’s Head of Content Growth, conducted a survey of HubSpot Blog readers to learn more about their expertise levels, interests, challenges, and opportunities. Once published, she shared the survey with the blog’s email subscribers and a top reader list she had developed, aiming to receive 150+ responses.

“When the 20-question survey was getting a low response rate, I realized that blog readers were on the blog to read — not to give feedback. I removed questions that wouldn’t serve actionable insights. When I reshared a shorter, 10-question survey, it passed 200 responses in one week,” Bump shares.

Tip 5. Gamify your survey.

Make it fun! Brands have started turning surveys into eye candy with entertaining interfaces so they’re enjoyable to interact with.

Your respondents could unlock micro incentives as they answer more questions. You can word your questions in a fun and exciting way so it feels more like a BuzzFeed quiz. Someone saw the opportunity to make surveys into entertainment, and your imagination — well, and your budget — is the limit!

Your Turn to Boost Survey Completion Rates

Now, it’s time to start surveying. Remember to keep your user at the heart of the experience. Value your respondents’ time, and they’re more likely to give you compelling information. Creating short, fun-to-take surveys can also boost your completion rates.

Editor’s note: This post was originally published in December 2010 and has been updated for comprehensiveness.

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