نویسنده: Sophia Bernazzani Barron

I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form.

Whatever video production tips or techniques you use, your efforts can pay off in a big way. A whopping 88% of marketers share a positive ROI with video — a number that’s practically unheard of with just about any other medium.

I’m sharing some of the most effective video production tips below to help you dive into the world of video marketing.

Table of Contents

Understanding the Different Types of Marketing Videos

Before I go any further, I want to address the elephant in the room.

Video consumption has changed drastically over the last several years, as have consumer expectations of production quality and video format.

You can check out the latest stats on video marketing here.

Short-form videos have become increasingly popular with the rise of TikTok, Reels on Facebook and Instagram, and YouTube Shorts. These tend to be low on the production scale and create a more real-life effect.

Best of all? They can be edited quickly and easily with AI-enabled tools like Clip Creator.

That said, not all short-form videos are minimally edited. Commercials, B2B videos, and other types of short-form content (under 5 minutes) are often highly produced.

Long-form videos tend to go into more detail, sharing in-depth information, and these can be highly produced or minimally edited as well. What’s more, these longer videos can be cropped into short-form content that people are more likely to watch.

Live stream videos can be either short- or long-form, and depending on the platform, they can take a variety of different formats: stream-of-consciousness, ask-me-anything, or highly organized.

Live streams are my favorite because they help you get to know the person or people behind the brand and get a real sense of who they are and what they stand for.

Why does video type matter for video production?

When you know what type of video you’re going to create, it’s easier to identify which video production tips are most effective — and helpful — for your needs.

With that in mind, before you start planning your marketing video shoot, I recommend taking some time to identify the type of video you’re creating, where you’re going to publish it, and what your audience expects.

16 Video Production Tips for Your Next Marketing Video

Most smartphones and web cameras today make video production more accessible than ever — and 91% of businesses use video in their marketing.

This means that there’s room for all types of video content. And while big budgets still have a place in video marketing, it’s no longer a barrier to entry.

However, whether you’re going to a pro, handling your shoot in-house, or DIYing it, take note of these video production tips and identify which are most relevant to your needs. I’ve broken them out into tips and techniques for pre-production, production, and editing.

Video Pre-Production Tips

Be well-prepared and organized for your video shoots. If you show up to your shoot — wherever it is — unorganized and decide to “wing it,” your final product will look unprofessional and sloppy.

This is true even of live-streamed ask-me-anything videos. While you can often test ideas and play around, it’s best to — at a minimum — have a list of talking points so you don’t end up rambling.

By taking even a short time to prepare yourself, it’s easier to focus your efforts on directing your actors (or yourself) rather than figuring out last-minute logistics.

Time is of the essence, so don’t waste hours trying to figure out which angle you want or what line needs to be delivered next. Know exactly what you want before the day you film by following the steps below.

1. Be original.

The concept for your video project should be original and creative. Don’t take the easy route and copy someone else’s idea.

Instead, conduct persona and keyword research, find out which types of video content are popular and successful in your industry, and double-check to make sure another brand hasn’t covered the exact same angle already.

2. Plan it out.

While a plan is ideal for any type of video, it’s an absolute must for highly-produced brand videos. Write a script, draw out a storyboard, and create a shot list before you start filming.

Plan your B-roll shots, so you have extra footage when it comes time for editing (more on that below). If you think writing a video script is the same as writing a blog post — think again. Check out our advice here.

But, if you find yourself stressed out with the idea of creating a script, AI is making it easier than ever. I’ve used ChatGPT often to create video scripts for Facebook ads, podcast episodes, and, yes, even my live-streamed videos.

3. Be selective when choosing video subjects.

Bringing others into your video?

If you’re bringing in talent, set high standards when casting actors for your projects. Pick someone who can deliver dialogue naturally, who can memorize lines, and who isn’t stiff in front of the camera. If possible, plan time for a few run-throughs to work out any mispronunciations or giggles.

If you’re inviting people on your team or other colleagues, make sure they understand your goals and know what you expect from them. That might mean sharing talking points, sample questions, or a script to help them prepare.

Then again, if you’re shooting a video with clients or customer success stories, spend plenty of time in advance prepping them so you can get the most out of your time with them.

4. Carefully consider the set.

The post-pandemic years have dramatically changed people’s expectations of what’s professional and what constitutes a believable set.

That was even changing pre-pandemic — remember the BBC anchor whose daughter sauntered in during an interview circa 2017?

That only became more commonplace in recent years — and with TikTok, any location can now be your stage.

That said, regardless of what type of video you’re shooting (unless it’s satire), don’t try to fool your audience by “set dressing” your office to simulate another location. Choose your location and own it.

Want to show up in different places? Make sure you do that. Shoot your video projects in locations other than your office — in front of textured and interesting backdrops, but ones that also aren’t too busy.

Video Production Tips

You can always touch up your footage when you edit afterward, but remember that editing takes time.

If you can make everything look as close to perfect as possible during filming, you’ll save yourself a lot of valuable time in post-production.

If you shoot a scene and it doesn’t come out great, learn from what went wrong the first time and shoot it again. Below lays out how to do it.

5. Be cognizant of sound quality.

Don’t come off as an amateur with poor sound recording quality. Use lapel or lavaliere microphones — both of which are hands-free — when shooting sit-down interviews, or use microphone and boom setups for ، shots.

Using your webcam? Some have built-in noise-canceling features, but I’ve found that external podcast microphones like the Blue Yeti (my personal favorite) capture the best possible sound quality.

If you’re filming a video with a smartphone, you can purchase microphones that fit into the phone’s headphone input to quickly and easily improve sound quality.

6. Set up lights.

You don’t want your footage to be under or over-exposed, so set up lights and eliminate any unwanted shadows. I’ve found ring lights to be fantastic options — just be mindful of the reflection in your glasses.

In a perfect world, a three-point lighting setup is best to illuminate video subjects from a variety of angles. Check out this video for a DIY guide to lighting:

7. Use a tripod.

Use a tripod to keep your video stable — and not wobbly, as it most certainly will be if you hold it yourself. Get a standing tripod or a tabletop tripod for tighter shots to keep your video looking professional.

8. Focus.

Make sure the camera is in focus — and then lock the exposure so it stays in focus.

Most smartphones and modern webcams do this automatically, but it’s worth your time to make sure your video quality is up to ،. Be mindful of keeping shots white balanced to keep lighting neutral and even, too.

9. Obey the rule of thirds.

The rule of thirds involves splitting up your shot into thirds, horizontally and vertically, and framing your subject off-center. It creates movement and life in your shot the way a straight-on, centered shot won’t.

Here’s an example — try to film individuals in one of the side panels of the divided frame, like so:

Video Editing Tips

Make sure your content is remarkable and tailored to your target audience. Edit your video so that it gets to the point and doesn’t drag on.

Remember, you don‘t have long to capture (and hold) your viewer’s attention, so make sure that the beginning of your video is engaging, informative, and relevant to the viewer and that she’ll clearly understand the message.

What does that look like in action?

For example, if you’re using a platform like YouTube, you’ll want an eye-catching intro screen that draws your audience in.

Relying on the video content? Choose an interesting hook to kick things off, and then dive into your video content.

10. Align the flow of the video with the emotional response you want to evoke in viewers.

The tone, structure, and pacing of your video have a major influence on its effectiveness and the emotional impact on your audience.

Tell a compelling story — build tension and drama by arranging shots according to your storyboard and script.

However, I’d caution you to remember that, like all marketing, your video content isn’t about you or what’s interesting to you. It’s about what’s interesting, thought-provoking, or engaging for your audience.

Focus on their needs and expectations first.

11. Leverage B-roll.

Cover up your cuts with B-roll footage that complements the narration. You can find B-roll and other stock footage on sites like Vizeedy if you didn‘t film it yourself.

It’s best to keep your shots all in the same setting to maintain the video’s consistency. I recommend taking the extra time to go back and film more B-roll if you need it.

12. Use background soundtracks.

Light background music can cover any ambient sound and provide tone and emotion to your video that words and images otherwise can‘t.

You can find royalty-free stock soundtracks that you’re allowed to use on sites like AudioMicro — make sure you’re not using songs that are licensed, or else it could result in your video getting taken down.

13. Optimize video text.

Keep the style of your text and titles simple, classy, and sharp.

Choose a clear and bold font, keep words on your video screen to a minimum, and use text animations to keep the viewer engaged with new additions to the video they watch.

14. Remember to use transcripts and captions.

Where captions are helpful during the video, transcripts are highly beneficial for long-form videos like workshops and lectures. They’re closely related and should be considered for a number of reasons:

1. Accessibility. If your audience has an audio impairment, including transcripts and captions helps them experience your content. It can also help people who speak a different language consume or translate your message.
2. Convenience. If you’re trying to get people to slow their scroll on social media, whether at work or in situations where they don’t want the volume on, including captions makes it easier for them to understand you.
3. SEO. Including transcripts and captions can improve your SEO performance.

Scripted videos are easy — your transcript is baked into the video production process.

Don’t have a scripted video? The good news is that with AI, most cloud-based video production services automatically transcribe your content.

If not, it’s quite easy to plug your marketing video into an online tool and produce a transcript. Even if it’s not perfect, it gives you something to edit.

Pro tip: Particularly for videos with lower production value, I love using transcripts as editing tools. I’ve tested CapCut, Loom, and HubSpot’s Clip Creator, which make video editing a breeze with AI.

Editing videos is now as easy as highlighting the transcript you want to crop out and clicking delete. Obviously, this isn’t the best solution for high-production-value videos, but it’s great for the more casual videos that are popular.

15. Don’t stress about going viral.

Sure, viral means more eyes on your video. However, just because a video goes viral doesn’t necessarily translate into huge sales. Focus on creating content that resonates with your audience first.

16. Optimize your video for the platform.

Be mindful of where your video will exist while you’re editing.

Is it for your website, YouTube, or Facebook?

Each platform has different specifications — for example, on Facebook, where 85% of viewers watch videos without the volume turned on, you‘ll want to use captions, so people can follow along without the sound.

YouTube videos don’t count views until someone watches for 30 seconds or more, so make sure the first 30 seconds are as interesting and eye-catching as possible.

Ready on the set?

Now that you’ve got all these video production techniques at your disposal, it’s time to put them to use.

Whether you’re creating high-production content or a more casual short-form or live stream video, a little preparation goes a long way when it comes to creating effective marketing videos.

Now it’s your chance to dive in!

Editor’s Note: This post was originally published in November 2011 and has been updated and for freshness, accuracy, and comprehensiveness.

It’s no secret that live streaming took off during the COVID-19 pandemic lockdown.

It proved a valuable tool for forging and maintaining human connections as I saw personally hosting webinars and virtual meetups at my last company — and it hasn’t slowed down.

Market Research Future predicts that the live-streaming market in the United States will grow from about $90 billion in 2024 to nearly $560 billion by 2032.

Facebook Live is the second most popular platform for live streaming in the United States.

Want to learn how to livestream on Facebook? In this post, I’ll explain how in detail and share valuable tips on how to get the most out of your videos.

Table of Contents

As a marketer, one of the things I like best about Facebook Live videos, is that they are public. This means viewers can watch on any device with access to Facebook, even without an account.

But not everyone can stream. Users with personal profiles can go live on Facebook from their timeline, a group, or an event using a computer or mobile device.

However, I recently discovered that Pages (in other words, businesses and marketers) face more red tape.

As of June 2024, Facebook Pages can only go live when they have been up for over 60 days, and they have at least 100 followers.

Facebook made this change to help combat spam and ensure that those posting content are legitimate. So, if you haven’t already met this minimum, make sure to check out this guide to help you grow your business page following.

Why are marketers so excited about Facebook Live?

The Benefits of Facebook Live

Well, for one, Facebook has the largest audience of any social media platform, welcoming over 3 billion active users. This makes the potential reach of Facebook Live immense.

In addition, Facebook is really prioritizing video on the platform, which means Facebook Live is more likely to be served in the newsfeed and in front of your audience than other static mediums.

This means increased brand awareness and visibility.

Live streaming is also just a fun, memorable way to communicate your brand stories and build authentic relationships with fans and followers.

Marketers can go live on Facebook to make company announcements, host interviews, field questions, run demonstrations or tutorials, expand the reach of in-person events (like HubSpot did below), and, overall, engage audiences in a more personal, human way.

Plus, it’s all free of cost.

While a fairly simple concept, Facebook Live has a lot of little nuances marketers need to learn to get the most out of the platform.

This guide will help you learn the best tricks for making a difference in how many people see your live broadcast, how they engage with it, and how it performs.

How to Livestream on Facebook using Facebook Live

Facebook Live started as a mobile-only broadcasting feature, but now, it’s available on mobile devices and desktop computers as well. In the sections below, we’ll go over how to go live on Facebook across multiple devices and apps.

(After you’ve met the criteria we discussed earlier, of course.)

Note: These instructions were made based on the iOS mobile apps. The exact steps and user interface in the Android apps may vary.

How to Go Live on Facebook via the Facebook Mobile App

Step 1: Go to the profile, Page, group, or event where you want to go live.

Step 2: Click “What’s on your mind?” to open post options.

Step 3: Click “Live video” in the post options.

Step 4: Tap where it says “Tap to add a description” to add information about the video. You can also tag friends or other pages, a location, or a feeling/activity.

Note: By default, the video will go to the Facebook Story, but this can be changed to a group when acting as a Page.

Step 5: Tap “Go Live.” After you’re done, tap “Finish” to end the live stream.

How to Go Live on Facebook via Meta Business Suite Mobile App

The Meta Business Suite app is another option for going live from a Facebook Page. This app cannot be used to broadcast on personal profiles.

Step 1: In the Meta Business Suite app, select the Page you want to go live on by clicking the logo/photo next to home on the app home screen.

Step 2: With that selected, click the blue plus (+) sign button at the bottom of the screen to open your post options.

Step 3: Select “Live.”

Step 4: Add a description to your video. You can tag friends or other pages, location information, or a feeling/activity.

Step 5: Tap “Go Live.” When you’re done, tap “finish” to end your broadcast.

How to Go Live on Facebook from a Web Browser

You go live from a web browser using your computer’s built-in camera or an external camera and streaming software (also called an encoder like Restream).

Follow these steps:

Step 1: On your Facebook homepage, you should see a “Live” or “Live Video” option. If you are on a profile, it will be under “What’s on your mind?” The icon is a red camera.

Step 2: Choose to “Go live.” You can also “Create live video event” for the future on this page.

Step 3: Fill out the details for your video.

If you’re using your webcam, this includes what video and audio tools you’ll use as well as your video title and description. It’s also where you select where you want your video to be posted. You can choose from:

• Your timeline
• A Page you manage
• A Group you’re in

If using a streaming service, you’ll fill out your title, description, and location, but Facebook will provide you with a streaming key to use in your encoder. Take this key back to your streaming service and complete the necessary setup steps there using it.

Step 4: Click “Go Live” in the bottom left corner when you are ready.

Pro tip: During your broadcast, you can use the “dashboard” page to create polls for viewers, view and respond to comments, and overall manage and enhance your engagement.

Real-time engagement like this is what makes live content exciting and different, so don’t shrug it off.

I know that whenever I’ve gone live on Facebook, audiences have loved hearing responses to their questions or comments verbally on the broadcast. (And I can’t lie; I’ve loved hearing them during broadcasts I’ve watched.)

More on the tools Facebook has available to make your broadcast more engaging in our next section.

Facebook Live Tools

Facebook offers many features for you to further connect with your audience during your broadcast.

Utilizing these tools will help boost engagement and create the best possible experience for your viewers. You can mix and match them to serve your stream in the best way for your business.

• Live Polls: You can create a live poll beforehand to share when you go live. Then, you can see your audience’s responses in real time during the stream and use results to spark live discussion.
• Featured Links: Adding one or multiple featured links to the stream to promote your website or other sources.
• Live in Stories: These allow you to share your streams directly to Facebook Stories to reach more of your audience.
• Live Comment Moderation: Manage the conversation in your live stream’s comments. With this feature, you can limit who can comment and how frequently. You can even choose a specific viewer to moderate comments on your behalf.
• Front Row: This feature allows you to highlight your top fans in a special section of your stream. You can give them a special shoutout to show appreciation for them while you’re live.
• Badges: These are a measure of how much your fans are engaging with your content. Fans can earn badges by interacting with your content, whether it’s sending “Stars” or tuning in to your Facebook Live videos.
• Donations: Qualified pages in certain locations can add a “Donate” button to their live video. Nonprofits using Facebook’s payment platform don’t have to pay a fee, so they get 100% of the donations.
• Live With: This is a co-broadcasting feature that allows you to host your Facebook Live video with multiple guests.
• Live Shopping: If you have products for sale on Facebook, this feature allows you to add product listings to feature during your livestream.
• Messenger Rooms broadcast: You can turn your Messenger Rooms into co-hosted Facebook Lives with up to 50 people.
• In-stream Ads: In-stream ads are automatically added to the streams you upload as a way to monetize your content.
• Subscriptions on Live: Your audiences can subscribe to your content and get exclusive benefits as part of their subscription.

For more help with going live on Facebook, check out our video:

Remember that a live stream recording is also published to the property where you went live. That content is great because you can download and repurpose it for further use.

How to Analyze Your Facebook Live Video Performance

Facebook Live video insights help you learn how people interact with your live streams so you can optimize your live strategy for maximum impact.

The performance analytics available for Facebook Live videos are similar to those of normal videos on Facebook, with some neat additions.

• Video performance: An overview of your total video views and engagements (likes, shares, comments, etc.), minutes viewed, and net new followers. ;
• Benchmarking: A comparison of your Live metrics to other creators and businesses in the same industry
• Audience: An overview of audience demographics (biographical information) and other stats like growth rate, number of follower video views, and non-follower video views.
• Loyalty: These are stats for your number of returning viewers, the videos that inspire people to return to your page, and the number of engaged followers on your Live.
• Retention: You’ll learn where your viewers are coming from, the traffic sources that drive the most watch time, and how long people watch (by 3-second, 15-second, and 1-minute views).
• Earnings: These stats show how much you earn during your videos from in-stream ads, CPM, RPM, monetizable 1-minute views, and money earned from Stars given by subscribers (if applicable).

The most comprehensive performance data for your Facebook Live videos can be found in Meta Business Suite:

But I wouldn’t blame you if it gets a little overwhelming; there is a lot of information there.

For a quick pulse on how my content is doing on Facebook, I usually click the insights button below individual posts.

How to Access Video Analytics on a Facebook Business Page

Step 1: Head to the left-hand column of your page and select Meta Business Suite.

Step 2: Select Insights from the left-hand side menu.

Step 3: Click, “content,” then set your media type to “video”

Step 4: Dive deeper into your insights by selecting filters and scrolling down the page. (Note: We didn‘t have any videos posted to the page we used in this example. If you do have videos, you’ll see them appear here.)

Step 5: To view insights for a specific video, click on the video title in your content list. From here you can view metrics from when the broadcast was live as well as over its entire lifetime.

Tips and Tricks for Getting the Most Out of Facebook Live

Now that you‘ve mastered how to livestream on Facebook, let’s discuss some tips and tricks on making your live content the best it can be.

The last thing you want is to start a live video and freeze up. When you’re live, there are no do-overs or chances to start over. So, prepare yourself or your host as much as possible.

Outline what you want to communicate in the video, then follow the rest of the tips below.

Need some inspiration? Check out these great examples of Facebook Live videos to help get your creative juices flow.

1. Brush up on Facebook Live best practices.

Marketers have so much opportunity to reach a wider audience on Facebook Live, so it’s worth committing to learning how to run a Live effectively.

In our detailed Marketer’s Guide to Facebook Live, we cover essential best practices on how to plan, run, and analyze the results of a business-run Facebook Live. Download our free eBook to brush up on these best practices.

2. Test out live video before broadcasting live.

If you want to experiment with live broadcasting without sharing it with anyone else, you can create a test broadcast by adjusting the audience to be just you or a colleague or friend.

To do this, toggle Create a test broadcast before going live into the on position after you start the process of creating a live video, outlined here in Step 2.

3. Don’t go live too frequently.

The art of organic reach on Facebook has changed over time, but it does still exist. Live video can be a powerful tool in organic reach, as users can be notified of the content.

But don’t abuse this. Only go live when you’re prepared to offer true value to viewers.

If you go live too frequently with nothing to show, people will begin to tune you out or, worse, unfollow you.

4. Keep reintroducing yourself.

When you first start the video, take a minute to introduce yourself and what the video’s about, but don’t do it just once.

When you first start live streaming, you may have zero people watching. Even a few seconds in, you could only have a handful of viewers.

As people find your video on their newsfeeds or see the notification in the app, they‘ll join in gradually. So, to catch people up, you’ll want to reintroduce yourself a second, third, and even fourth time.

Cosmetics brand Benefit does a great job with this for the first few minutes of its broadcast:

5. Lean into popular topics.

Not sure what to talk about it when you go live? According to Statista the most popular types of live streaming videos in the United States are those related to breaking news.

As a business, you can monitor industry news and respond or add to the conversation on Facebook Live.

Other popular options include humorous videos and how-to’s.

6. Make the video visually engaging.

You have to be visually engaging — not just at the very beginning of your broadcast (although that’ll be important for when folks view the video later), but throughout the video as more and more people join in.

It should be no surprise that Martha Stewart is a master of that.

I love the colorful graphic she starts her video with (which also acts as its thumbnail) and the stylish set on which the broadcast takes place. She uses a variety of props and angles to keep the video interesting.

The more visually engaging you can be, the more you can entice people to stick around and really focus.

Facebook started monitoring signals of video engagement — like turning on the audio, switching to full-screen mode, or enabling high definition — interpreting that as users enjoying the video.

If your video engagement is good, Facebook is more likely to show it in more newsfeeds.

7. Roll with the unexpected.

What makes a live video special? The spontaneous, interactive nature of it.

People love the ability to interact and even impact what happens in a live broadcast.

These moments make live video special and differentiate it from scripted, edited, or otherwise pre-recorded videos.

So, embrace the platform. Plan your main talking points, but don’t run off a script and be ready to pivot with the unexpected.

That said …

8. Don’t worry about mistakes or stutters.

Listen, we’re all human. When humans and technology mix, there can sometimes be technical difficulties.

Honestly, that’s one of the positives I think came out of lockdown. With remote work and virtual meetings from home, we all became a little bit more comfortable with little interruptions or mishaps.

If you‘re recording a live video, things might go wrong — your equipment could malfunction, you could lose your train of thought, or you could get photobombed by a random passerby.

If things happen, you can’t call “cut” — you have to roll with them and keep filming and talking.

The good news? These things help keep your broadcast human and real.

If your phone wobbles while filming, laugh and call it out. If you forget what you were saying, make a joke.

The key is to keep the broadcast like a fun conversation, so if mistakes happen, keep it light and keep the lines of communication open with your viewers.

9. Encourage viewers to “Like” and “Share” the video on air.

One of the primary ways Facebook‘s algorithm ranks a post is by how many people “Like” and “Share” it. The more people who do, the more it’ll show up in people’s newsfeeds.

When people are watching a video, they may be more distracted from “liking” and “sharing” than they would be with a static post.

That’s actually something the folks at Facebook noticed about video content early on, so don’t be afraid to mention it verbally during your broadcast or even display the message on the screen.

10. Engage with commenters and mention them by name.

The number of comments on your broadcast is another way to get Facebook to give it a higher relevancy score — another great way to get into newsfeeds.

So, encourage your viewers to comment by asking questions like Tastemade does in this video:

Engage with people who are commenting by answering their questions and calling them out by name. Not only will it get more people to comment, but it’s also a fun way to include your viewers in the live experience and make it more memorable.

11. Work with a moderator.

When you‘re the one on camera for a Facebook Live video, it’s really hard to pay attention to all the comments popping up on the screen.

If the comments are coming in fast, it‘s especially easy to lose sight of them as they disappear below the fold. Plus, you’re probably occupied by recording and entertaining viewers.

Because of this, it’s always a good idea to have an additional person logged into the primary account to monitor the comments on a desktop computer.

That way, they can take care of responding so the person recording the video can concentrate on creating a great experience.

12. Subtitle your broadcast in the comments section.

Your viewers may be tuning in and out to watch your video during the work day, or they might simply be watching your video without sound. Some people may even have hearing limitations.

Whatever the reason, periodically subtitling your Facebook Live video in the comments section is a great way to keep people engaged and make your content more accessible.

This also allows people who are tuning in late to catch up on what’s going on.

Tools like Verbit can help.

13. Ask viewers to turn on Facebook Live notifications.

In addition to asking for likes, shares, and comments, ask viewers to subscribe to live notifications. You can also ask them to “like” your brand on Facebook if they haven’t already done so.

This increases the likelihood of their being notified of your next live broadcast.

14. Broadcast for at least 30 minutes.

As soon as you begin recording your live video, you‘ll slowly but surely show up in people’s newsfeeds.

The longer you broadcast — especially as likes, comments, and shares start coming in — the more likely people are to discover your video and share it with their friends.

Because timing is such an important factor for engagement in these live videos, Facebook suggests going live for at least 30 minutes. However, you can stay live for up to 4 hours using the Facebook mobile app and 8 hours using a desktop.

Bloomberg Business regularly goes live on Facebook for hours at a time:

15. End with next steps

Before you end your live broadcast, be sure to finish with a closing line, like “Thanks for watching” or “I’ll be going live again soon.” This keeps your live video friendly and conversational.

While you’re at it, give the viewer guidance on their next step. What should they do with the information they just got from your video? Do you want them to subscribe? Make a purchase? Now’s the time to share that call to action.

16. Add a link to the description later.

Once you’ve finished the live broadcast, you can always go back and edit the description, change the privacy settings, or delete the video, just like you would any other post.

You can add a trackable link to the description in the post, which can direct future viewers to your live video series page, the site of whatever campaign you’re using the video to promote, or somewhere else.

We hope this has been a helpful guide. We’ll keep you posted with any new developments and tips for connecting with your audience in other cool ways.

17. Repurpose your live video content.

To maximize the reach of your streams, you can save your videos and then upload them to your profile. You can also repurpose the videos by sharing clips as profile highlights and creating short videos to share on other channels like Instagram Stories or even TikTok videos.

Pro tip: Short on time? AI can help you repurpose. For example, OpusClip can help during any video into bite-sized clips for social media. Or you can transcribe using ChatGPT then use HubSpot’s Content Remix to create social media posts and blog articles among other things.

Use Facebook Live to its full potential.

Social media may have been invented for fun, but it’s grown into an essential business tool. Facebook as a social network is especially valuable for the ways it lets you connect to an audience, and Facebook Live is a great extension of that.

Use it to the benefit of your business as a way to promote your product, build brand awareness, or grow your audience.

Editor’s note: This post was originally published in May 2020 and has been updated for comprehensiveness.

Video is an effective and ever-growing form of marketing. 64% of marketers credit marketing videos on Instagram with the highest engagement. It seems that users can’t get enough: 91% of people watched an explainer video to learn more about a product or service.

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As a marketer, one of my goals is understanding the different types of content that resonate with my audience. With that in mind, I went over HubSpot’s recent Consumers Trends Report, which surveyed what types of content marketers are using in 2024 to gain the most traction — here are some of my key takeaways. ادامه خواندن 7 Pieces of Content Your Audience Really Wants to See (New Data)

Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer.

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Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating video scripts from scratch or using a template.

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How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to know which office costume ideas are appropriate for the workplace.

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