You walk into a store, and every staff member knows exactly what you need, understands your preferences, and delivers the perfect solution.
This is what customer experience automation (CXA) helps companies deliver. From automating mundane tasks to delivering hyper-personalized interactions, it bridges the communication gap between customers and businesses.
ادامه خواندن Customer Experience Automation Demystified: Your Go-To Guide
Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid.
Microsoft Excel is a versatile spreadsheet application that’s useful for data entry and storage, budgeting, data analysis, project management, reporting, inventory management, and much more.
Whether you’re a marketer, freelancer, entrepreneur, or business owner, and no matter your profession, Microsoft Excel is a valuable skill to have.
Today, I’m going to share some of the best ways to learn Excel online free of charge, plus some paid options.
Table of Contents
Here are the things you’ll be learning in Excel through the training resources I’ll share:
Below are the 21 amazing free and paid Excel resources I discovered. Feel free to bookmark your favorites and take advantage of them so you can work more efficiently in Excel.
This is one of the best free Excel resources I found out there.
In this GoSkills and HubSpot Academy free Excel for Marketers course, you can quickly get up to speed with Excel’s most common formulas, functions, and shortcuts. This universal course content can be applied to any context, including marketing, and is perfect for those who need a refresher in Excel fundamentals.
By the end of the course, you’ll have mastered time-saving hacks to simplify your workflow and gain a shiny certificate of achievement for your efforts.
What I like: I love that I can complete this crash course in just under two hours since it was created for busy people like marketers, business owners, and other professionals.
Since Excel is one of the most in-demand skills for data-driven marketers — and because we want marketers and others like you to succeed — we’ve created some of our own educational content about Excel here at HubSpot.
From free eBooks, to templates, to video tutorials, we tried to cover a wide range of Excel-relevant topics.
Here are a few of our best Excel resources:
What I like: I’m excited that I can pick and choose resources in different formats, like a video tutorial, a blog post, a free eBook, free templates, a free course, and more.
To learn a new application, I’m sure it makes a lot of sense to consider the source.
And in this case, no one knows Excel better than the people at Microsoft.
In this training, they did a great job by putting together this resource hub for all Microsoft Office applications and services.
The Excel training has a whole bunch of free tutorials that cover the latest version of Excel, organized into functional learning modules.
Check out the training here.
What I like: It’s great that the videos are broken down into short topics and modules that are practical, straightforward, and easy to understand.
Unlike most of the Excel resources on this list, the Spreadsheet Page creates and shares professionally designed Excel templates you can download at no cost, and customize for personal, business and educational purposes.
You can find templates for to-do lists, invoices, budgets, calendars and more.
The well-organized site is chock full of helpful Excel tips, collected by an expert named John Walkenbach. Over the past 30 years, he’s written more than 60 Excel books for users of all levels, and around 300 articles and reviews for magazines like InfoWorld, PC World, and PC/Computing.
At one point, he wrote the monthly spreadsheet column for PC World. In other words, the man knows his stuff — and he knows how to present it.
I learned they’ve been around since 2005, and millions of users around the world have downloaded their free templates and workbooks.
They also have a blog where you can find more Excel tips, resources, tutorials, random observations, and jokes.
Source
What I like: When you download any of their templates, you’ll also get a handy tutorial on how to customize the file for your own use, so you can learn by doing. How cool is that?
Contextures is a place where you can find hundreds of free Excel resources in the form of training videos, tutorials, a monthly newsletter, and sample workbooks.
This Excel resource has hundreds of downloadable spreadsheets that offer step-by-step instructions for performing data validation, adding filters and conditional formatting to rows and columns, designing charts, creating PivotTables, running functions and more.
Debra Dalgleish, a Microsoft Excel Most Valuable Professional (MVP) award recipient, started Contextures in 2000 and has built hundreds of Excel solutions for clients as a consultant. She got her first MVP award from Microsoft in 2001, and every single year since. And in 2021, she also got her 20-year MVP ring.
Source
What I like: Debra stated clearly on her site that readers should let her know if there’s a topic they think she should cover on Contextures. How nice of her!
This site is another fantastic resource that can help you learn Excel at no cost.
Purna “Chandoo” Duggirala, Chandoo.org‘s founder, says he has one goal: “to make you awesome at Excel and Power BI.”
He started the blog in 2007 and built it as a community, citing values like humility, passion, fun, and simplicity. He also works to make it a valuable resource for folks who do not have English as their first language.
Today, the blog contains hundreds of Excel articles and tutorials. You can sign up to receive weekly Excel tips through his newsletter, and also watch Excel training videos on his YouTube channel.
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But it’s not all so formal. For example, Chandoo once created a digital Easter egg hunt for a blog post a while back, which included a downloadable Excel workbook containing seven hidden pandas. Readers were challenged to locate the pandas using clues, Excel techniques, and even “I-Spy” skills.
Source
While the articles, videos, forums, and other parts of the site are free, you can pay to join one of Chandoo’s structured training programs, like Excel School ($147 – $247), or VBA Classes ($97 – $347).
Plus, there’s always the option to buy one of his books — The VLOOKUP Book or Excel Formula Helper Ebook.
What I like: When people ask questions about Excel formulas, formatting, shortcuts, pivot tables, and so on in the forum, anyone can answer them. But I think it’s wonderful that Chandoo goes a step further and uses some of these questions to create articles and tutorials.
I found Excel Easy to be a comprehensive tutorial for learning Excel. Its learnings are divided into chapters, and these are sorted into the following sections:
In each chapter, Excel Easy walks you through what it perceives to be the fundamentals of Excel, in the form of written guides with screenshots to help you master each concept.
At the end of the tutorial, you have access to 300 examples showing you how to perform each concept in real scenarios. Concepts include basic formulas and functions, how to create a ribbon, creating multiple worksheets, formatting cells, data validation, table creation, and more.
Source
What I like: With hundreds of examples available for learners to practice with, I believe this can make it easier for beginners to understand and learn Excel at a faster rate.
With this free Excel resource, you can learn Excel and also get in touch with Excel experts to ask questions or make inquiries.
MrExcel.com was launched by Bill Jelen in 1998m and its claim to fame is its interactive message board, which is constantly monitored by its community of Excel gurus. The board is organized according to subject, like general announcements, questions, and MrExcel.com products.
When a user posts a question, a member of the MrExcel.com expert community will reply with an answer. The questions range from simplifying an Excel task, to solving urgent inquiries.
Not a native English speaker? You can ask questions in your native language.
Source
What I like: I think it’s great that the site also has a library of helpful Excel books and ebooks. And if you need help with problems that are more complex, you can hire an Excel consultant directly from the website, for a fee.
Dave Bruns, a Microsoft Excel MVP award winner, founded Exceljet in 2012 and runs the site with his wife. Their goal is to help ordinary people use Excel faster and more effectively.
I discovered that Exceljet has several thousand pages of content, including articles and over 400 short videos, that allow you to itemize your Excel training based on the project you’re working on.
Other free resources include the following and more:
Source
They also have several paid video trainings that take a deeper dive into specific Excel topics of interest to their users and followers.
What I like: With their bite-sized videos, I love that I can watch and practice a skill in less than 10 minutes. And I can subscribe to their free email newsletter to join over 100,000 people who get weekly Excel tips on useful formulas.
This crash course is a free tutorial from GoSkills, an award-winning education platform that’s trusted by more than 8000 organizations worldwide.
To my pleasant surprise, Excel in an Hour includes:
It was designed to help beginners quickly learn the most common formulas, functions, and tools they need to handle everyday Excel tasks with ease.
The downloadable practice worksheets also make it easy to apply new knowledge to real-world scenarios.
Source
What I like: I’m really excited that this free course requires no prior knowledge of Excel and I can get a shiny certificate once I complete it. Hurray!
To share his knowledge and help people learn Excel, Sumit Bansal, a Microsoft Excel MVP award winner, created this Excel tutorial site in 2013.
On Trump Excel, I found a huge number of free Excel tutorials and videos like:
But that’s not all. There are also free courses on topics like Excel Power Query, VBA, Dashboard, and a comprehensive Excel training made up of 12+ hours of basic and advanced videos.
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What I like: In addition to the huge number of free Excel resources available, I love the free 51 Excel tips ebook that I can download, study at my convenience, and keep in my personal library.
Here’s another detailed Excel resource you want to consider. It’s a free training from Simplilearn, a global leader in digital upskilling that offers world-class training to individuals and businesses worldwide.
In this free Excel course, you’ll enjoy seven hours of self-paced video lessons and learn essential spreadsheet features, plus how to automate activities, analyze data, create reports, and use Excel for real-world tasks.
It’s great for beginners and all those who have never used Excel before.
Source
What I like: I’m excited that this course was designed for beginners no matter their background or profession. And I love that I can get a shareable certificate once I complete the course.
I found this free Excel resource on Udemy, a leader in online learning that’s trusted by over 16,000 companies and millions of learners around the world.
The course instructor, Phillip Burton, has been teaching on Udemy since 2015 and has over 800,000 students so far — plus over 40 video courses. Here’s everything you’re going to learn in this free tutorial:
Source
What I like: It’s great that this course was designed for people who want to develop their Microsoft Excel skills in a couple of hours, including all those using older versions of Excel, who want to learn newer versions. The practice activities included here also help learners gain hands-on experience.
GoSkills offers a range of Excel certification courses for all skill levels. Their most popular course is Excel – Basic & Advanced, which teaches essential real-world skills you’ll need for everyday use.
This training starts with the basics and with each lesson, you can build your knowledge from beginner to intermediate and then move to advanced lessons.
By the end of this course, you will be able to handle everything from reports and charts to complex data analysis and project management.
Designed to accommodate busy learners, all lessons are bite-sized (3-7 minutes long) and come with a video tutorial, practical exercise, short quiz, transcripts, and quick reference guide.
The award-winning platform also features courses on business and software skills like Microsoft Office, project management, lean six sigma, productivity, soft skills, finance, development, and design.
Price
What I like: When you complete this course, you stand a chance of getting a highly sought-after Excel certification that’s recognized worldwide.
This is a paid Excel resource that can help you unlock your inner Excel ninja, overcome your fear of Excel, reduce errors in your Excel documents, automate some tasks, gain confidence, use Excel faster. and save valuable time.
That’s a lot of benefits.
Excel Essentials from Excel Exposure is a self-paced online course with over five hours of content that covers Excel basics, up to advanced concepts like Pivot Tables and VLOOKUPs.
The course instructor, Ben Currier, has spent the last 15 years working in finance and accounting in various industries like real estate, healthcare, video games, diamond jewelry, and more.
Source
Price
What I like: Even though this is a paid course, it’s awesome that the first module is available free of charge.
Partnering with 350+ leading universities and companies worldwide, Coursera is a global platform for online learning and career development.
The site offers online classes to anyone, anywhere, on a wide variety of topics, ranging from music production to Excel to coaching skills, and much more.
Here are some of the popular Excel resources that I found:
Source
Like many real-world classes, each course includes video lectures, interactive quizzes, peer-graded assessments, and the opportunity to connect with fellow students and instructors.
Once you finish a course, you’ll receive formal recognition along with an optional course certificate.
Price
What I like: I love the various pricing options available, especially Coursera Plus monthly, that I can use to complete multiple courses within one or two months.
If you had six hours to spare, how would you use them? “Sleep,” “clean the house,” and “bake something” are some of the things that come to mind. But what if you can become an Excel expert in that amount of time?
That’s what Udemy promises in its “Microsoft Excel – From Beginner to Expert in 6 Hours” course. You will learn everything you need to know about Microsoft Excel, from the fundamentals to the most advanced features.
I also noticed that the course includes five hours of video, an article, 128 downloadable resources, access on mobile and TV, closed captions, lifetime access and a certificate of completion.
Udemy is one of the most bountiful online learning resources out there, and their Excel courses are many. In fact, typing “Excel” into the search bar yields thousands of results, each one displaying a star rating, price, length, and level.
Source
Price: $149.99, currently discounted to $16.99. (Check page for frequent discounts.)
What I like: It’s amazing that the course instructor, Todd McLeod, is a Microsoft Certified Master Instructor and a university professor with 20+ years of experience teaching Microsoft Excel. I get a lot of value learning from experts who are not only familiar with the tool, but how to teach it.
The name of this resource may look intimidating, but you‘d be surprised how convenient the training is. Excel Everest is an out-of-the-box resource that teaches you Excel while you’re in Excel.
I found out that the product you buy downloads an Excel file to your computer, where you’ll open Excel and engage in walk-throughs of 41 different Excel functions right from a sample spreadsheet.
Topics covered include conditional formatting, VLOOKUP, chart creation, and so much more.
This Excel training resource offers hundreds of exercises, along with video tutorials embedded directly in a sample Excel spreadsheet.
By applying these concepts in Excel as you learn them, you‘ll feel them stick with you long after you complete Excel Everest’s training.
Price: $159
What I like: I think it’s a good sign that top companies like Google, Eventbrite, PlayCore, and more trust Excel Everest for their employee Excel training.
Microsoft Online Excel Training – Learn Excel Formulas, Pivot Tables, Macros, VLOOKUP & more…
Learn iT! offers Excel training in a variety of formats and breaks every lesson down by module. It’s one of the best solutions for Excel learners who want more than just a video series or a written step-by-step guide.
Here are some of their open Excel trainings:
Source
With 28 years of success helping companies and careers grow, Learn iT has upskilled over one million individuals, helped 10,000+ companies upskill their workforce, and also trained people in over 15 countries.
Price
What I like: I think it’s awesome that you can take your selected course four different ways: an in-person instructor-led session, live online with classmates, privately in a custom-made session, or a self-paced mix of instructor-led and interactive elearning courses.
In case you didn’t know, LinkedIn isn’t just for professional networking. LinkedIn Learning is an online learning platform — yes, from LinkedIn — that provides access to more than 24,000 high-quality on-demand courses.
You can discover and learn various business, technology, and creative topics and skills with the help of subject matter experts (SMEs) who host their training on the LinkedIn Learning platform.
Many of these courses include exercise files, assessments, and video transcripts.
When I searched for Microsoft Excel on LinkedIn Learning, I got over 7,000 results, showing different Excel courses from various SMEs. Here are some of them:
Check out LinkedIn Learning for all available Excel courses.
Source
Price
What I like: It’s wonderful that so many high-quality Excel resources are available to choose from, depending on individual needs, preferences, and priorities.
eLearnExcel is a Microsoft Excel eLearning company. It’s also a product of the International Academy of Computer Training (IACT) — Ireland’s largest and most experienced IT Training company.
They offer eight Excel training courses, and seven of them provide relevant Excel certifications.
Check out some of their courses below:
If you complete all eight courses, quizzes, and the Excel Master Project, you’ll be awarded the Excel Master Diploma.
It‘s not a bad item to put on your resume — or on your business’s website, if multiple employees enroll in eLearnExcel’s courses as part of a business subscription.
Price
You can get all courses with any of their membership plans below:
What I like: I think it’s lovely that their courses are not only approved by Microsoft, but are also used by them.
Whether you need to brush up your Excel skills quickly, or you want to learn Excel from scratch, I’ve shared the best ways to learn Excel online free of charge. I also added some paid resources that are well worth the money.
Personally, I can’t wait to dive into my favorites — I’m planning on taking the Excel for Marketers course from GoSkills and HubSpot Academy, the Spreadsheet Page, Exceljet, Contextures, Excel in an Hour, Trump Excel, and all the HubSpot Excel resources.
Once you’re ready, start with one or more of the free courses. In no time, you’ll be able to increase your productivity, expand your knowledge, and implement the power of Excel for your projects.
Editor’s note: This post was originally published in March 2019 and has been updated for comprehensiveness.
منبع: https://blog.hubspot.com/marketing/learn-excel-resources
در اوایل سال جاری، همه درباره ممنوعیت TikTok توسط ایالات متحده نگران بودند.
اما وقتی ممنوعیت وارد دادگاه شد، همه سراغ چیز دیگری رفتند.
خب تحریم برگشته یا هست؟
هفته گذشته، یک دادگاه استیناف فدرال با استناد به نگرانی های امنیت ملی و رد استدلال شرکت مادر TikTok بایت دنس مبنی بر اینکه این ممنوعیت حق آزادی بیان بر اساس قانون اساسی را نقض می کند، این قانون را تایید کرد.
این تصمیم راه را برای کاربران آمریکایی برای از دست دادن دسترسی به TikTok در 19 ژانویه باز می کند.
اما نه به این سرعت.
واقعا چه اتفاقی می افتد؟ احتمالاً قبل از از دست دادن ویدیوهای رقص، میمهای سگ، و کلی مضحک TikTok – و یکی از قدرتمندترین پلتفرمهای بازاریابی و تجارت دهه گذشته، چه اتفاقی میافتد؟
با تیک تاک ساعت، از رابرت رز، مشاور ارشد استراتژی CMI، نظر او را جویا شدیم. در اینجا چیزی است که او باید بگوید:
ساعت در TikTok و ByteDance رو به اتمام است.
قاضی داگلاس گینزبورگ در حکم خود قانون را برای حمایت از واگذاری TikTok وضع کرد. او در این تصمیم نوشت: «اول متمم برای حمایت از آزادی بیان در ایالات متحده وجود دارد. در اینجا، دولت صرفاً برای محافظت از این آزادی در برابر یک کشور متخاصم خارجی و محدود ، توانایی آن دشمن برای جمعآوری دادهها در مورد افراد در ایالات متحده عمل کرد.»
ترجمه: پیچیده است.
البته، وکلای TikTok پاسخ دادند و گفتند این ممنوعیت “صدای بیش از 170 میلیون آمریکایی را در اینجا در ایالات متحده و در سراسر جهان در 19 ژانویه 2025 خاموش خواهد کرد.”
و بیایید واقعی باشیم – چگونه جهان بدون ویدیوهای بی پایان گربه ها و هک های زندگی مشکوک زنده می ماند؟
جدای از مسائل مربوط به اصلاحیه اول، TikTok به یک عامل بازاریابی، تبلیغات و تجارت الکترونیک تبدیل شده است. من بارها در مورد اینکه چگونه بازاریابان B2C و B2B تعامل واقعی، موفقیت واقعی و دلار واقعی را با استفاده از TikTok می بینند صحبت کرده ام.
در بهار، من شما را از خواندن این لایحه دریغ کردم و آنچه را که در جریان بود، توضیح دادم. و این بار، باید بگویم که بسیاری از رسانه ها هنوز آنچه را که واقعاً اتفاق می افتد، اعلام نمی کنند. آنها به نظر می رسد که 19 ژانویه یک خط در شن است، پس از آن همه دسترسی به شبکه مسدود خواهد شد. این به سادگی درست نیست.
تاریخ 19 ژانویه 270 روز پس از امضای لایحه قانونی است – آخرین مهلتی است که ByteDance باید از TikTok صرف نظر کند. اما TikTok یک دستور اضطراری برای جلوگیری از اعمال این ممنوعیت ارائه کرده است.
راستش را بخواهید، این همیشه قرار بود اتفاق بیفتد، حتی بدون این چروک جالب که دونالد ترامپ، که در مبارزات انتخاباتی گفته بود با ممنوعیت مخالفت دارد، در 20 ژانویه روی کار خواهد آمد. درباره زمان بندی صحبت کنید.
در ماه مارس، من گفتم TikTok در خطر کمی برای رفتن به جایی است، و من هنوز هم به این باور دارم.
تاریخ 19 ژانویه ممکن است توسط دادگاه متوقف شود، زیرساخت های ایالات متحده ممکن است نتوانند سایت را مسدود کنند، یا رئیس جمهور ترامپ ممکن است قبل از شام در روز تحلیف وارد عمل شود. در هر صورت، نتیجه گیری TikTok در چند ماه آینده محقق نخواهد شد.
بنابراین، اگر در فکر خروج از TikTok هستید یا در حال بررسی یک محور هستید، یک نفس بکشید. چند هفته بهش فرصت بده من فکر می کنم شما خوب باشید.
مطالب مرتبط دستچین شده:
تصویر روی جلد توسط جوزف کالینوفسکی/موسسه بازاریابی محتوا
منبع: https://contentmarketinginstitute.com/articles/tiktok-ruling-deadline/
شرکت ها و تیم های بزرگ اغلب کهنه می شوند و سپس محو می شوند. در اینجا چیزی است که ما می شنویم که اتفاق می افتد:
من برای گوش دادن به مشتریان خیلی مهم هستم. آنها را به مرکز تماس بفرستید.»
زمانی که آن را اجرا کردیم، ایده بدی نبود، بنابراین در حال حاضر ایده بدی نیست.»
“رئیس من به من اجازه نمی دهد.”
بخش فناوری اطلاعات گفت ما نمیتوانیم آن را تغییر دهیم.»
تمرکز ما بر کاهش هزینه ها است نه افزایش ارزش مشتری.
“هیچ ، متوجه نخواهد شد.”
“این را به فایل اضافه خواهم کرد.”
“من فقط کارم را انجام می دهم.”
“آنها به من پول کافی برای مراقبت نمی دهند.”
آنقدر به من پول می دهند که اهمیت ندهم.»
نکته در مورد “تحت شرایط” این است که اعضای تیم هستند شرایط شما فقط در ترافیک نمی نشینید، بلکه ترافیک هستید.
منبع: https://seths.blog/2024/12/listening-to-organizational-decline/
It’s officially the holiday season. If the majority of your workforce is hybrid or remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team.
Let’s face it — traditional in-person holiday parties were arguably easier to plan.
Just order some festive food and drinks to the office (or gather at a local restaurant), throw on some holiday music, let folks mingle for a few hours, and everyone generally left satisfied.
However, hybrid work presents some new challenges.
I’ve pulled together some virtual holiday party ideas and included a few tips from remote HubSpotters on how to host a hybrid or virtual holiday party with ease.
Table of Contents
The key to planning a successful hybrid or virtual holiday party is the same as one of the most important principles of marketing: knowing your audience. You want it to be engaging for your team, so that’s going to take some prep work.
We’ll get into the list of virtual holiday party ideas in just a moment, but I’ll start you off with five steps to get your party in motion.
The platform you use for your virtual holiday party can either make or break the experience, so you’ll want to pick a good one.
Zoom and Microsoft Teams are the most common options for hosting virtual gatherings. Some companies like Confetti and CourseHorse also allow you to facilitate virtual holiday parties on their platforms (for a fee if your budget allows).
My recommendation? If you already use a video conferencing for regular work activities, stick with that one. Your employees are comfortable with it, and you’re likely up to speed on what your hosting capabilities are.
And if you’re planning to include people outside of your organization, integrations like this one with Zoom make it easier to extend the invite externally.
In my opinion, you have about two or three weeks during the holiday season to schedule your party. I’d aim for earlier in December. The closer you get to the end of the year, the harder it is to get people together.
Consider placing a calendar hold for the party a few months in advance, so your employees can plan around it. No worries if you don’t have all the details yet. You can always fill them in later.
Also, do it on company time, and limit it to two hours or less. The end of year wrap-up circus is a wild one, and your holiday party shouldn’t add any unnecessary stress.
I’d aim for a 3pm start time and plan to wrap it up by the end of the day.
When planning the agenda for your hybrid or virtual holiday party, keep it light and fun. And when in doubt, provide options so people can choose their own adventure.
For example, Zoom lets you set up breakout rooms. You could have one room with an activity (e.g., holiday paint and sip), one with an experience (e.g., virtual self-care session), and another space where people can just hang out and chat.
That way, there’s a little something for everyone.
Tip for hybrid teams: One way to encourage engagement between in-person and remote guests is by placing them in groups or pairs. For example, if you play any virtual holiday mini-games, mix your teams up by location.
When you share the virtual holiday party invite with your team, don’t make it mandatory.
I know you may be worried that people won’t show up to an optional event, but things tend to be a little less fun when you feel like you have to be there. At least for me.
If you design a virtual holiday party that people want to attend, you won’t have to worry about attendance. And if you give folks enough notice, they’re more likely to participate.
The last step on the list is to make sure your virtual holiday party feels like an actual party.
Have some light holiday music playing in the background. Encourage your team members to use holiday-themed virtual backgrounds or dress in holiday gear.
Maybe even send them a festive treat to enjoy during the party — like a hot chocolate kit or holiday cookies.
The right ambiance will draw people in and make them stay.
Tip for hybrid teams: Create a shared experience for all attendees so everyone feels included. For example, if your in-person decor includes paper snowflakes and vanilla candles, consider sending virtual guests a smaller-scale version of these items for their home office.
Now, onto the fun part. I scoured the Internet, bothered my colleagues, and dug deep into my memory bank of holiday parties past to give you 21 virtual holiday party ideas to consider this year.
P.S. The ones with a 🎄 are some of my favorites:
You probably weren’t expecting the first virtual holiday party idea on this list to be focused on presentation building, but hear me out.
Last year, the HubSpot Blog team organized a holiday mixer where everyone had an opportunity to share a two-minute presentation on anything.
It was so much fun that we’re bringing it back this year for round two! From Bravo’s Vanderpump Rules to “What makes a good karaoke song?” — truly, no topic is off limits.
Here’s a sneak peek at the instructions we received this year:
Holiday recipe swaps are great because of two reasons:
In other words, you’re almost guaranteed to get some good ones. Plus, it’s a low-lift virtual holiday party option that’s pretty easy to execute.
The holidays are a time to relax and unwind.
Give your employees a head start by bringing in a virtual yoga instructor, facilitating some guided meditation, or encouraging them to take time during the party to do something they enjoy off-camera.
There are a couple of different ways to incorporate holiday cards into your virtual holiday party. Your employees can write some for their teammates.
Or you can use the time to write holiday cards for a good cause like Caring by Card does for nursing home residents.
If you want to do an internal holiday card swap:
If you want to do holiday card writing for a cause:
This one’s a classic, and it requires little to no planning on your part.
To host a virtual ، sweater contest, simply ask everyone to wear their ‘ugliest’ holiday gear for the festivities. Employees can make their own or pull something questionable out of their old winter clothes bin.
If you do make it a contest, consider offering a prize like a gift card or a work perk for the winner. Extra vacation hours, anyone?
There are so many different ways to integrate a scavenger hunt into your remote holiday party. You can pick from tons of templates online and adapt them for virtual use.
But my favorite way to do this is to focus the hunt on items around the house. The first person to bring back an item related to your prompt wins.
Some prompts may include:
A virtual paint and sip party is an informal way for your employees to test out their holiday art skills. Everyone gets a canvas, some paint, and a few brushes to try and recreate a picture of your choice while enjoying a beverage of theirs.
It does require you to provide the supplies, but you can find low cost options on Amazon or from craft stores like Michaels. You could also consider giving your employees a small stipend to gather their own materials.
Plus, companies like Online Paint & Sip offer cost-friendly pre-recorded classes that you can screen share with your team to facilitate the experience.
Escape rooms are fun team-building activities because they require you to solve a time-sensitive puzzle — like a series of riddles or mini-games — to accomplish a goal.
The last time I visited one in person, we had to follow a set of clues to find a hidden key that allowed us to break out of the room before time ran out. We got an hour to complete the mission. (And we got out in 59 minutes, ha.)
Companies like Puzzle Break, Mystery Escape Room, or The Escape Game allow you to host these at home and online.
Source
Personally, I love holiday parties that involve food, and that can be hard to do in a remote setting. If you choose to do a cooking or baking session for your virtual holiday party, you have a few options.
You can hire a chef to lead the class, ask someone food-savvy on your team to volunteer, or host an unstructured cooking/baking hour.
Calling all singers, dancers, and talents in between. Another virtual holiday party option is to host a talent show. Give your team members an opportunity to show off what they’re good at — outside of work, of course.
You’ll be surprised how many hidden talents you uncover. And you get to learn more about your colleagues and what makes them special.
Holiday trivia is another traditional choice and usually a crowd-pleaser. You can snag trivia questions from across the web or use a formal platform like Kahoot to test your teammates’ knowledge on all things holiday fun.
Tastings of any kind are sure to be a hit at your next virtual holiday party.
Companies like Driftaway (for coffee), Open Door Tea (for tea), and In Good Taste (for wine) allow you to send samples to all of your employees, and they provide instructions on how to conduct the tasting from home.
I always think of meticulously decorated cubicles for contests like these, but this is very much transferable to virtual settings.
By now, remote and hybrid employees have set up some type of space in their homes to do work — whether it’s the kitchen table or an actual desk. This gives your employees an excuse to decorate their homes and get into the holiday spirit.
I have to say, this one below might be hard to beat. But if you’re looking for more inspo, take a browse through Pinterest.
Source
A holiday movie watch party is one of the best ways for your team to turn their brains off. Send around an employee survey to ask for movie favorites, and consider offering multiple movie options in different breakout rooms at the party.
This one is similar to holiday trivia but it’s more of a who-said-what guessing game. You can source fun holiday facts from your team and turn those into questions.
To help with sourcing, try conversation starters like ‘What’s your favorite holiday memory?’ or ‘What’s the best holiday movie?’ Then, during the party, let your employees guess which fact belongs to which teammate.
The season of giving calls for a gift exchange.
Apps like Elfster make Secret Santas easier than ever to execute. Users can even create wishlists so gift-givers have a few items to choose from.
This ensures everyone is happy with their receivables (and it takes some of the pressure off the Secret Santas, too).
A spin on the show Name That Tune, this virtual holiday party idea is for music lovers. If you choose this activity, you get to listen to holiday music and inspire a little friendly competition among your coworkers.
Why not use your virtual holiday party as an opportunity to recognize your team’s hard work throughout the year? It’s the perfect time to show your employees some love.
You could even make it fun. Rather than only focusing on task-based achievements (such as top performer or most organized), try to incorporate superlatives (such as most likely to make work fun or best at small talk).
From Gingerbread Wars to Quiplash, the holiday mini-game opportunities are endless. Sites like Team Bridge have a full suite of social games for remote teams of all sizes and interests.
If you want to keep things simple, you can set up a bingo game with premade holiday bingo cards (or build your own on Canva). You could also use skribbl.io to play Pictionary.
If you’re using your virtual holiday party as a team-building opportunity, try pulling together a set of holiday-related icebreaker questions and popcorn-ing them around the virtual room.
Here are some ideas:
I may have actually saved the best for last. Instead of hosting a formal party, tell your employees to sign off an hour or two early before the holidays.
Sometimes the best virtual holiday party is no virtual holiday party at all.
(I mean it. Yeah, I’m looking at you, overachiever.)
Ready to put one of these virtual holiday party ideas into practice? Take note of these tips from remote and hybrid HubSpotters as you prepare to host your party.
When you‘re planning your virtual holiday party, decide what your goal is. For example, it’s hard to play a game while also getting to know each other. But if your goal is just to have fun, a game might be the perfect fit.
Caroline Merewether, a hybrid senior director of product strategy and ops at HubSpot, says, “The biggest takeaway is to figure out if it’s more about deepening relationships or playing a game.”
One of Merewether’s favorite events her team put on was a virtual escape room.
“It was fun to do something different, and that was a nice mental shift. But it wasn’t great for getting to know people because we were trying to solve for clues. For our next party, we wanted to drive conversation between us,” she adds.
For her team‘s next virtual holiday party, they’re sending everyone international candies to try, hosting a costume contest, and playing some online trivia.
Jeff Boulter, a remote staff technical lead at HubSpot, decided to combine the interactive activity with a way of getting to know each other via an interactive trivia game.
To start, Boulter sent out a Google Form with a mixture of icebreaker questions. A few examples included:
Then, they used a free online trivia site called MyQuiz.
Here, the answers were either picking one person from their squad (whose least favorite song is “It’s a Small World,” for example) or picking the correct answer amongst three other made-up answers.
The picture below is an example of what one of the questions looked like.
It’s also important to give yourself enough time to plan your party. Send invites ahead of time, finalize the agenda, and test-run activities before the big day.
Eimear Marrinan, the VP of culture at HubSpot (and one of our hybrid employees), says, “The end of the year is busy. Really busy! Give people advanced notice and book time in advance.”
She continues, “A lot of people are juggling right now, so being protective of time is important. Similarly, be mindful of caregivers on your team, or anyone that may have blocked time in their day.”
Navigating team calendars is always tricky, and it’s even more difficult around the holidays. Make sure you plan accordingly. Otherwise, you may have a few no-shows.
There are a lot of logistics involved in hosting a virtual holiday party.
Kara Korosec, a remote senior customer success manager at HubSpot, emphasizes the power of a good spreadsheet for staying on top of your plans.
“I used to coordinate Secret Santa at my last company, a 100% remote company,” says Korosec. “I set up a spreadsheet where everyone listed some of their interests. Then, we used a random generator to make assignments.”
Korosec continues, “Everyone had a budget of $50 and used the spreadsheet as inspiration for what to get. After the gifts were mailed, we had a Zoom where we shared our gifts and guessed who our Secret Santa was.”
Ah, the power of spreadsheets.
Virtual events might automatically feel a little hands-off, but this doesn‘t have to be the case. In Korosec’s Secret Santa example, they opened the gifts on a live Zoom call.
The goal here is to be creative.
Marrinan says, “There are a ton of amazing remote vendors and minority-owned businesses that we partner with on the Culture Team, and they are doing amazing work.”
I’ve already mentioned a few options like Cozymeal and Online Paint & Sip above, so as Marrinan notes, “If your budget allows for it, consider outsourcing to the experts.”
Providing food and drinks is typically part of in-person holiday gigs. So why can’t this be true of remote holiday parties, too?
If your budget allows, treat your employees to a holiday lunch with a digital gift card from Uber Eats or DoorDash.
If you’re planning to provide food in any capacity, Marrinan shares some important (chicken) nuggets of advice:
“Ask questions if you’re incorporating food and drinks. Are there allergies or preferences? If you’re arranging a cocktail hour, does everyone drink alcohol? This is all about being inclusive in how you’re arranging your event.”
Refreshments give people a reason to celebrate and enjoy the party. Make sure you’re aware of any restrictions so everyone can indulge.
Speaking of inclusivity …
A major obstacle to remote meetings is making people feel included. And at HubSpot, inclusivity is at the core of our company culture.
Marrinan suggests, “We are working in a distributed and remote world right now, so when thinking through a holiday event for you and your team think big and think global.”
She continues, “Will the timezone work for all on your team? Do ‘The Holidays’ resonate across the globe? Make sure you plan something fun and inclusive that everyone can get involved in.”
Just because your event is remote, doesn‘t mean you can’t include a physical element in your virtual holiday party.
“Can you send something out to the team in advance to spur some excitement? This doesn’t have to be a physical gift — maybe it is a handwritten card or a note of gratitude,” Marrinan shares.
“A holiday event doesn’t have to be a big, big thing. Sometimes it’s the simple acts of kindness that go a long way for people.”
Holiday parties are fun and festive events, and hybrid or remote companies can still keep that tradition alive. Use these virtual holiday party ideas to unwind and celebrate with your team.
Morale will be all the better for it.
Editor’s note: This post was originally published in October 2020 and has been updated for comprehensiveness.
منبع: https://blog.hubspot.com/marketing/virtual-holiday-party
مقاصد هیجان انگیز اقامتگاه های مجلل. هماهنگی بدون اصطکاک تجربیات ایجاد حافظه
برای مصرف کنندگان، اینها چیزهایی هستند که رویاهای سفر از آنها ساخته شده است.
برای بازاریابان محتوا، توانمندسازی مسافران مشتاق برای تحقق این رویاها وظیفه آنهاست.
“شغل” کلمه ای کاربردی است، زیرا داستان سرایی در این فضای شلوغ به چیزی بیش از تداعی برند با یک سفر دلپذیر و هدفمند نیاز دارد. برای تأثیرگذاری بر انتخاب مسافران، بازاریابان باید مایل بیشتری را با کفش های مشتریان خود طی کنند.
برندهای زیر ممکن است یک صنعت عمودی مشترک داشته باشند، اما همه آنها به طور مشخص به چالش جهانی ارتباط با مصرف کنندگان می پردازند. کار آنها، که جوایز بازاریابی محتوا را در سال 2024 به دست آورد، برخی از بهترین شیوههایی را که بازاریابان میتوانند اعمال کنند، نشان میدهد.
شیکاگو یکی از بزرگترین شهرهای ایالات متحده است که مقاصد توریستی مشهور جهان را در خود جای داده است. مسافران تجاری و گردشگران احتمالاً بزرگترین جاذبههای آن را میشناسند، مانند مایل باشکوه و پارک هزاره. با این حال، ممکن است از 77 محله آن اطلاعی نداشته باشند.
برای قرار دادن جوامع کمتر شناخته شده شیکاگو به عنوان مقاصد برتر، هیئت گردشگری شهر، Choose Chicago، The 77: A City of Neighborhoods را توسعه داد.
محور اصلی این ابتکار محتوا، یک مجموعه سفر ویدیویی است که پنج محله شیکاگو از نظر فرهنگی و جغرافیایی متنوع را به نمایش می گذارد: بالا تاون، روستای کوچک، برونزویل، پارک هامبولت، و پولمن و روزلند. (محله ششم، لا ویلیتا، بعدا اضافه شد.)
هر قسمت از طریق داستان های شخصی به اشتراک گذاشته شده توسط ساکنان و صاحبان مشاغل کوچک به فرهنگ و تاریخ یک محله می پردازد. اما این سریال از پرداختن به چالش های معاصر ابایی ندارد. به عنوان مثال، بخش متمرکز بر Uptown (بالا) به تاریخچه آن به عنوان پناهگاهی برای مهاجران و جوامع LGBTQ+ اشاره می کند و به تأثیر محبوبیت این منطقه بین فرهنگی – کمبود مسکن مقرون به صرفه و اصیل سازی مداوم اشاره می کند.
البته، آگاهی تنها نیمی از نبرد است، بنابراین Choose Chicago مستقیماً از مشاغل محله و صاحبان آنها پشتیبانی کرد. چندین سازنده محتوا از برنامه اینفلوئنسر ساکن در حال انجام آن با صاحبان مشاغل مصاحبه کردند و بیش از نیمی از بودجه تولید ابتکار به زنان و پیمانکاران متعلق به اقلیت اختصاص یافت. برخی از کسب و کارهایی که در کانون توجه قرار گرفتند، اولین نمایش فیلم مستند را در فرش قرمز تهیه کردند. شیکاگو را انتخاب کنید همچنین در هر انجمن ویژه میزبان نمایشهایی بود.
The 77: A City of Neighborhoods برنده بهترین بخش سفر و گردشگری در جوایز بازاریابی محتوا 2024 شد.
سفرهای دریایی برای مسافرانی که به دنبال کاوش در چندین مقصد هستند، در حالی که تمام نیازهای خود را در طول سفر برآورده میکنند، ایدهآل هستند. برجسته ، آنچه لازم است تا هر مشتری در زمان دوری از خانه احساس کند در خانه است، می تواند به ایجاد یک تجربه متمایز کمک کند – و تمایل به برند ارائه دهنده آن را افزایش دهد.
مسافران اغلب اطلاعات زیادی می خواهند تا به آنها کمک کند بهترین اپراتور خط کروز و پیشنهاد کشتی را برای علایق خود انتخاب کنند. اما بررسی جزییات بروشورهای رزرو خسته کننده است و همیشه باعث ایجاد تمایز آسان نمی شود.
خطوط کروز نروژی با مجموعه سفرنامههای EMBARK With NCL خود را متمایز میکند و قبل از حرکت به کشتیها، تجربهای منحصربهفرد و جذاب از برند را به رزمناوها میدهد.
EMBARK مخاطبان را به یک تور بدون دسترسی مهمان NCL’s F1rst Experience، شامل جزئیات عملیاتی دقیق برنامه ریزی شده اجرا شده برای هر سفر دریایی می برد تا موفقیت آمیز باشد. داستان هایی در مورد افرادی که در زیر عرشه کار می کنند می گوید و مسافران راضی به ارائه گواهی می پردازند.
EMBARK به وضوح مقاصد خیره کننده و تجربیات امضای برند را به نمایش می گذارد. به عنوان مثال، در ویدیوی بالا، مجری زای هاردینگ بینندگان را به گشت و گذار در مزارع قهوه و کاکائو هاوایی می برد و یک درس سریع هولا را به شما می دهد. پس از آن، او به جزیره کاوائی میرسد تا امواجی را بگیرد و سوار بر یو تیوی در زمینهای سرسبز کوهستانی آن میرود.
اما وقتی سریال بینندگان را برای نگاهی اجمالی به زندگی اعضای خدمه به کشتی باز می گرداند، باد واقعاً به بادبان می زند. در ویدیوی بالا، زی همچنین با مدیر کل Kai Turuneu در مورد دلیل کار او در NCL برای بیش از 16 سال صحبت می کند.
کمپین EMBARK فینالیست در بخش بهترین سفر و گردشگری در جوایز بازاریابی محتوا امسال بود.
تازه با مدیریت محتوا؟ در مورد سازماندهی محتوای برند خود گیج هستید؟ بیاموزید که چگونه یک CMS (سیستم مدیریت محتوا) ایجاد، سازماندهی و به اشتراک گذاری محتوا را ساده می کند—همه در یک مکان. نکات، ابزارها و بینش های ارزشمندی را به دست آورید.
شروع به یادگیری کنید
سفر می تواند افق ها را گسترش دهد و دیدگاه ها را تغییر دهد. اما برای افراد دارای معلولیت، میتواند موانع غیرمنتظرهای را نیز ایجاد کند که مانع از دسترسی آنها به جاذبهها یا استفاده کامل از امکانات رفاهی شود.
مهم نیست که در یک تجارت گردشگری کار می کنید یا در صنعت دیگری، ایجاد راهنماهای دقیق، چک لیست ها و ارزیابی ها می تواند تا حد زیادی در جلب اعتماد، قدردانی و کسب و کار رزرو شده مشتریان کمک کند.
فلوریدا ممکن است به عنوان چراغی از فراگیری به ذهن نرسد. با این حال، Visit Lauderdale قصد دارد با برجسته ، فورت لادردیل بزرگ به عنوان مقصدی قابل دسترس برای مسافران دارای معلولیت، آن را تغییر دهد.
برای ابتکار محتوای Wheel the World، Visit Lauderdale با Aqua Marketing and Communications همکاری کرد تا ارزیابی دقیق دسترسی 70 هتل، رستوران و جاذبه را انجام دهد.
جزئیات تأیید شده در یک راهنمای آنلاین جامع جمعآوری شده و از طریق یک وبسایت با نام تجاری مشترک حاوی پستهای وبلاگ، سؤالات متداول، نکات سفر و آموزش الکترونیکی به اشتراک گذاشته شد. مجموعهای از حلقهها و ویدیوهای رسانههای اجتماعی دامنه این کمپین را تقویت کردند.
برای مثال، ویدیوی بالا مسافرانی را نشان میدهد که از فعالیتهای مناسب با ویلچر مانند غذا دادن به پرندگان در باغ فلامینگو، گشت و گذار در فلوریدا اورگلیدز با قایق هوایی، و گشت و گذار در قایق رودخانه Jungle Queen لذت میبرند.
این کمپین با نشان دادن طبیعت فراگیر فورت لادردیل از طریق داستان سرایی قانع کننده و راهنمایی دقیق، شهرت این منطقه را به عنوان مکانی پذیرایی برای همه مسافران تقویت کرد. مصرف کنندگان را قادر می سازد تا فعالیت ها و مکان های مناسب را با اطمینان بیشتری انتخاب کنند.
تلاش اضافی که Visit Lauderdale برای حمایت از نیازهای تخصصی انجام داد، همچنین نشان داد که شایسته به رسمیت شناخته شدن به عنوان فینالیست بهترین استفاده از رسانه های اجتماعی در جوایز بازاریابی محتوا است.
تابستان ممکن است فصل اوج تعطیلات طولانی باشد. اما با محتوای مناسب، برندهای مسافرتی میتوانند مشتریان را به سفرهای کوتاهتر اما به همان اندازه جذاب در هر زمانی از سال وسوسه کنند.
اگرچه کانکتیکات همان جذابیتهای عجیب و فعالیتهای چند فصلی را مانند سایر ایالتهای نیوانگلند ارائه میکند، اما بیشتر به خاطر محلههای ثروتمند حومه شهر و جادههای پر ترافیک در مسیر رسیدن به مقاصد هیجانانگیزتر شناخته شده است.
با این حال، این ایالت جمع و جور، بسیار بیشتر از آنچه که به نظر می رسد، پیشنهادهای مسافر پسند دارد، حتی اگر در مورد بودجه گردشگری آن نیز نتوان گفت. بنابراین، دفتر گردشگری کانکتیکات با آژانس بازاریابی Adams & Knight همکاری کرد تا بر روی اولی تأکید کند و در محدوده دومی کار کند.
این منجر به Find Your Vibe، مجموعهای از مقالهها، فهرستها، و ویدئوهای کوتاهی شد که حول یک پیام مرکزی ساخته شدهاند: جغرافیای فشرده کانکتیکات به این معنی است که بازدیدکنندگان میتوانند در هر زمانی از سال بسیاری از فعالیتهای اوقات فراغت را در یک گریز سریع جمع کنند.
برای مثال، ویدیویی که سرگرمی پاییزی را برجسته میکند (بالا) فعالیتهای خارج از خانه مانند پیادهروی با لاما و ،سواری، بهعلاوه فرصتهایی برای خرید از بوتیکهای محلی، شرکت در نمایشهای هنری و بازدید از حیوانات در آکواریوم و باغوحش این ایالت را نشان میدهد.
Find Your Vibe همچنین بخشی از یک ابتکار بزرگتر – CTVisit – است که شامل یک مرکز محتوای پویا و برنامه های پخش هفتگی با همکاری ایستگاه های خبری در منطقه سه ایالتی کانکتیکات است. این هیئت گردشگری را قادر میسازد تا تجربیات و کسبوکارهای بیشتری را تبلیغ کند و به طور مداوم افراد محلی و مسافران را از تجربیات جدیدی که میتوانند در فصل آینده کشف کنند، بهروزرسانی کند.
این تلاش به حمایت از گردشگری در کانکتیکات کمک کرده است و در جوایز بازاریابی محتوا به جایگاه نهایی در رده سفر و گردشگری دست یافته است.
مصرف کنندگان نسل جوان می توانند انتظارات بسیار متفاوتی نسبت به همتایان قدیمی خود یا خانواده محور خود داشته باشند. از نظر آنها، “گرفتن یک تور” به احتمال زیاد بیشتر درباره موسیقی است تا موزه.
محتوا زمانی در رادار آنها قرار میگیرد و میماند که علاقهشان را به تجربیات همهجانبه تحریک کند و با علایقشان ارتباط شخصی برقرار کند.
Marriott Bonvoy می خواست درک مجموعه خود را در بین جویندگان تجربه نسل بعدی افزایش دهد. این برند فرصت مناسبی را در همکاری با رولینگ استون – مجلهای با سابقه تاریخی برای جذب دوستداران موسیقی جوان و تماشاگران جشنواره پیدا کرد.
پیش از جشنواره Life is Beautiful در ، وگاس در سال 2023، رولینگ استون و ماریوت بونووی با هم همکاری کردند تا به سه تن از اجراکنندگان جشنواره در تورهای خود بپیوندند و The Road to Beautiful را ایجاد کردند، مجموعه ای از مصاحبه های نزدیک که در املاک ماریوت ثبت شده است. سبک منحصر به فرد هر هنرمند
این مصاحبه ها از طریق مقالات و عکس های منتشر شده در رولینگ استون و در کلیپ های کوتاه منتشر شده در یوتیوب و تیک تاک به اشتراک گذاشته شد. اما گفتگوها عمیقتر از تبلیغات متوسط گروه با کندوکاو در ارتباطات شخصی این هنرمندان برای محیط مصاحبه است.
برای مثال، در یک کلیپ فیلمبرداری شده در هتل بلک استون در شیکاگو (بالا)، اعضای گروه موسیقی فرانک مودی یک فروشگاه موسیقی محلی را بررسی میکنند، با دیجیهای محلی صحبت میکنند، و در مورد اینکه چگونه تأثیرات التقاطی موسیقی شهر باعث الهام گرفتن صدای خاص آنها شده است، صحبت میکنند.
The Road to Beautiful همچنین به دستاورد دیگری برای Marriott International منجر شد: نامزد شدن به عنوان فینالیست جایزه بازاریابی محتوا برای بهترین استفاده از تبلیغات بومی/محتوای حمایت شده.
این برندها قدرت داستان سرایی را در همه قالب ها، از پشت صحنه گرفته تا غوطه ور شدن عمیق، نشان می دهند. مهم نیست که مصرفکنندگان میخواهند از طریق سفر به چه چیزی دست یابند، تلاشهای محتوای قوی برند شما میتواند آنها را به علایقشان متصل کند، مسیر تجربه ، آنها را آسانتر کند و به آنها الهام بخشد تا برند شما را برای سفر همراهی کنند.
اگر این تلاشها باعث ایجاد ایدههای محتوای جدیدی برای کمک به کسبوکار شما برای رسیدن به مقاصد بازاریابی مورد نظر خود شده است، با #CMWorld به ما اطلاع دهید.
مطالب مرتبط دستچین شده:
تصویر روی جلد توسط جوزف کالینوفسکی/موسسه بازاریابی محتوا
منبع: https://contentmarketinginstitute.com/articles/travel-brands-storytelling-examples/
در بیشتر بازارهای رقابتی، زمانی که یک سازمان مزیت جدیدی ارائه میکند، سایرین به سرعت برای مطابقت با آن حرکت میکنند.
این بدان معناست که توجیه کار سخت برای خلق چیزی بهتر دشوار است، زیرا قرار است به یک استاندارد جدید تبدیل شود. سرمایه گذاری در خدمات مشتری به یک شرکت کارت اعتباری پرداخت نمی کند، زیرا این کار هزینه ای را به همراه نخواهد داشت، بلکه هزینه ها را برای رهبر و همه رقبای خود افزایش می دهد. اینگونه است که مسابقه به سمت پایین آغاز می شود.
شاید صرفاً تمرکز بر روی بهتر بودن در کسب سود، یا بهتر بودن در جذب مشتریان جدید، یا بهتر بودن در بالا بردن قیمت سهام مفید باشد. این پروکسی ها تفکر کوتاه مدت را تحت فشار قرار می دهند و انعطاف پذیر نیستند.
چیزی که واقعاً بازی را تغییر می دهد زمانی است که یک سازمان تصمیم می گیرد متعهد شود که در بهتر بودن بهتر باشد.
انجام این کار سخت و رقابت با آن دشوار است.
منبع: https://seths.blog/2024/12/better-at-being-better/
In the world of laboratories, precision and efficiency are absolute essentials. Yet, inventory mismanagement remains an Achilles’ heel for many labs, often leading to waste, delays, and costly mistakes.
آیا فیلم ها می توانند الهام بخش یک ایده استارتاپی باشند؟
ادامه خواندن با استفاده از محتوای تعاملی با راج ساندر، تجارت را تقویت کنید
